Tito's Handmade Vodka · 1 hour ago
Sr. Manager, Marketing Communications- Lalo Tequila
Austin, TX
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expTito's Handmade Vodka is the company behind LALO Tequila, a rapidly growing brand known for its authentic Mexican heritage and craft tequila. The Associate Director of Marketing Communications will oversee the communications strategy, manage PR agencies, and develop social media strategies to enhance brand visibility and engagement.
DistilleryWine And SpiritsWinery
Responsibilities
Support LALO Tequila’s overarching communications and PR strategy in alignment with brand and business objectives
Manage all PR agency relationships, including strategy development, briefing, execution, performance evaluation, and budget oversight
Identify and drive earned media opportunities across lifestyle, culture, spirits, luxury, and business outlets
Oversee press materials, messaging frameworks, talking points, and media training for spokespeople
Support and guide execution of press events, tastings, trips, and experiential programming
Develop and own the LALO organic social media strategy to boost brand visibility, engagement, and conversions, overseeing content creation, team leadership, campaign management, and performance analysis across platforms
Stay ahead of trends, manage community interaction, and ensure alignment with business goals
Supervise and mentor the Organic Social Media Manager, providing strategic direction and brand guidance
Ensure all organic social content aligns with LALO’s brand voice, visual standards, and communications priorities
Review and approve social calendars, content concepts, and community engagement strategies
Partner with social lead to integrate PR moments, cultural events, and brand initiatives into social storytelling
Work closely with Brand Marketing, Creative, Sales, and Leadership to support launches, partnerships, and priority initiatives
Collaborate with Legal and Leadership on approvals and risk management related to communications
Provide reporting and insights on PR and social performance, including coverage, sentiment, and cultural impact
Qualification
Required
8–10+ years of experience in marketing communications, PR, or brand communications, preferably within spirits, luxury, lifestyle, or consumer brands
Proven experience managing PR agencies and leading earned media strategy
Strong understanding of organic social media strategy and content, with experience managing or overseeing social teams
Exceptional storytelling, writing, and messaging skills
Strategic thinker with a strong executional mindset and attention to detail
Experience working cross-functionally in fast-paced, entrepreneurial environments
Passion for culture, design, storytelling, and premium brands
Preferred
Spirits or alcohol industry experience is a plus
Benefits
Competitive Salary + Bonus Opportunities
Company Paid Medical & Dental Insurance
Company Paid Life & Disability Insurance
Voluntary Insurance Plans
401k Plan with Company Match & Profit Sharing
Vacation, Sick, Flex Time
Parental Leave
Health Savings Account
Lifestyle Spending Account
Financial Wellness Benefit
Employee Assistance Program
Pet Insurance
Company
Tito's Handmade Vodka
Distilled & Bottled by Fifth Generation, Inc. Austin, Texas 40% alc./vol. Distilled from corn. ©2026 Tito’s Handmade Vodka.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Hannah Johnson
Love, Tito's Partnership Manager
Leslie Miller, PHR
Human Resources Business Partner
Recent News
2025-11-04
Company data provided by crunchbase