Forge Health · 8 hours ago
Strategic Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years expForge Health is a mission-driven outpatient mental health and substance use provider dedicated to providing high-quality care. The Strategic Marketing Manager will own marketing strategy and execution to support growth, client retention, and brand elevation in behavioral health, leading various initiatives to drive awareness and engagement.
ConsultingHealth CareMental HealthRehabilitation
Responsibilities
Define and evolve Forge Health's positioning, value propositions, and messaging frameworks for behavioral health services
Develop and execute marketing strategies across channels to drive brand awareness, engagement, revenue growth, and client retention
Identify near- and long-term growth opportunities; establish KPIs, monitor performance via analytics, and optimize based on results
Partner with growth, clinical, and operations stakeholders to align marketing with business priorities and continuous improvement
Own integrated go-to-market plans for IOPs and services, including content, digital channels (web/SEO, social media), and business development support
Translate service offerings and program updates into compelling, differentiated messaging; optimize website, SEO, and social content for credibility and growth
Create digital experiences using Google Analytics, Search Console, HubSpot, and social tools to drive measurable outcomes
Lead content strategy across print/digital, ensuring consistent brand voice; build scalable processes for high-quality production and distribution
Identify new content angles, formats, and opportunities to expand reach and differentiate Forge Health in behavioral health
Drive creative strategy, challenging conventions to strengthen brand positioning and client experience
Manage external agencies/vendors for on-brand initiatives, ensuring alignment with strategy, timelines, and performance goals
Oversee marketing operations, external communications (press/media), scalable workflows, and project management for efficient execution
Qualification
Required
Bachelor's degree in marketing, communications, or related field
7–10+ years of marketing experience, ideally in healthcare/behavioral health; mental health care required, IOP/patient care preferred
Proven success building/scaling content-driven programs; agency/vendor management experience
Hands-on with CRM, CMS, SEO, Google Analytics/Search Console, HubSpot, and social scheduling tools
Strong brand instincts, content rigor, and strategic thinking for fast-paced growth environments
Data-driven optimization using KPIs, analytics, and digital performance measurement
Excellent project management, independent execution, and cross-functional collaboration
Innovative creative leadership with deep understanding of LinkedIn/social media and behavioral health marketing
Preferred
Mental health care experience (IOP/patient care preferred)
Benefits
Competitive salary aligned with your experience
Comprehensive paid time off package
Annual time off to volunteer
Parental leave
Annual continuing education allocations
Competitive medical, dental, and vision package
Annual subscription to a leading meditation app
An environment that fosters professional development including financing for advanced licensure and certifications
Internal supervision opportunities
Dedicated, motivated team and chance to be part of a highly ambitious medical startup
Modern, elegant, and high-end work environment
Company
Forge Health
Forge Health is a technology provider for substance use, mental health, or trauma patients.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$11MKey Investors
MFO VenturesHC9 VenturesMontage Ventures
2024-08-22Series Unknown
2022-04-07Series Unknown· $11M
2017-01-01Seed
Leadership Team
Rondi Rabuse
Chief Executive Officer
Eric Frieman
Co-Founder & Strategic Advisor
Recent News
Behavioral Health Business
2025-07-04
Behavioral Health Business
2025-06-10
Behavioral Health Business
2025-06-01
Company data provided by crunchbase