NYS Office of General Services · 3 hours ago
Public Information Specialist 1 (Digital Content) - VID 208474
Albany, NY
Full-time
Onsite
Mid, Senior Level
6+ years expThe NYS Office of General Services is seeking a Public Information Specialist 1 (Digital Content) to enhance online communications and customer outreach. This role involves managing website content, social media, and digital marketing strategies to improve event attendance and visitor engagement.
Government Administration
Responsibilities
Develop and execute digital communications and marketing strategies designed to:
Increase event and tour attendance
Enhance visitor experience at the Empire State Plaza and other event venues
Increase awareness of the cultural, architectural and historic impact of the New York State Capitol, Empire State Plaza, and the Plaza Art Collection and Memorials
Design email and social media campaigns, and schedule social media posts on agency channels
Schedule paid advertising with statewide media outlets and assist with managing CCE campaigns
Attend all events to post information and monitor and response to visitor inquiries on social media channels
Write event web content and build web pages in Drupal content management system
Monitor online information for accuracy and timeliness
Leverage website and social media analytics to assess and enhance customer engagement and event attendance
Generate web and social media key performance indicators that demonstrate the effectiveness or deficiencies in marketing expenditures
Identify and coordinate appropriate media needs for program initiatives, including graphics, ads, photography, and video
Reach out to promoters, booking agents, and artist management to secure properly formatted marketing materials, including photos, artist bios, or videos
Ensure assets are used in accordance with the artist’s contractual requirements
Ensure all event sponsor’s digital media and advertising obligations are met according to sponsorship contractual agreements
Qualification
Required
Six years of experience in public relations, social media, and digital communications
Possession and maintenance of a valid Driver's License issued by the NYS Department of Motor Vehicle is required or otherwise demonstrate the capacity to meet the transportation needs of the job
Associates degree: Two years of required experience
Bachelor's degree: Four years of required experience
Master's degree: Five years of required experience
Preferred
Experience with using digital platforms to publicize and market events, such as concerts and festivals, and other cultural initiatives
Expertise in using social media applications for promoting and covering public events, including Meta Business Suite (Facebook, Instagram, Threads, Meta Ads), LinkedIn, and YouTube
Proven ability to write for varied audiences using plain language standards
Ability to use Adobe Creative Cloud applications including InDesign, Photoshop, Illustrator, and Acrobat
Experience using Google Analytics and Meta Insights to track customer reach and engagement
Website editing experience using a content management system such as Drupal
Though not required, bilingual candidates who meet the minimum qualifications are also encouraged to apply
Benefits
Generous paid time off – sick, vacation, holidays, and personal.
Health benefits, including vision and dental plans.
Membership in the New York State Retirement System.
The security and stability of a career in New York State.
Company
NYS Office of General Services
OGS manages and leases real property, designs and builds facilities, contracts for goods, services, and technology, and delivers a wide array of support services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Dhanraj Singh, LLM, MBA, MSc, FPA
NYS Chief Procurement Officer
Company data provided by crunchbase