Universal Development & Construction · 1 hour ago
Sales and Marketing Manager
Universal Tool & Engineering, Johnson City, TN, US
Full-time
Onsite
Senior Level
$95K/yr - $125K/yr
5+ years expUniversal Development & Construction is a trusted leader in the metalworking industry, and they are seeking a dynamic Sales and Marketing Manager to lead their revenue-generating functions. This role involves overseeing sales and marketing operations, managing teams, and implementing strategies to strengthen their presence in the market.
CommercialConstructionProperty ManagementReal Estate
Responsibilities
Lead, motivate, and support a team of 5 sales representatives to achieve individual and team revenue targets
Develop and manage sales strategies, forecasting, pipelines, and performance KPIs
Implement effective cold outreach campaigns, including email, phone, and blended prospecting approaches
Ensure proper CRM usage, reporting accuracy, and adherence to sales processes
Oversee a two‑person marketing team and coordinate efforts with an outside marketing company
Guide digital marketing, content creation, lead generation campaigns, and branding initiatives
Analyze data and campaign performance to drive marketing ROI
Ensure alignment between sales and marketing to support unified growth strategies
Oversee CRM processes and ensure seamless integration with sales and marketing workflows
Develop workflows, lead‑scoring models, automated sequences, and reporting dashboards
Monitor and refine cold outreach and nurturing campaigns to improve engagement and conversion rates
Plan, coordinate, and manage all trade show logistics, including scheduling, budgeting, booth design, travel, and materials
Lead pre‑show marketing efforts and post‑show follow-up workflows
Represent the UTE brand at events alongside members of the sales team
Work closely with leadership and technical teams to understand product capabilities and customer needs
Coordinate cross-functional work on demos, training support, product positioning, and customer experience initiatives
Qualification
Required
Bachelor's degree in Business, Marketing, Communications, or a related field
5+ years of experience in sales or marketing leadership, ideally in the industrial, manufacturing, tooling, or metalworking sectors
Strong experience with cold outreach strategies and CRM-driven sales processes
Proven ability to manage teams and external partners
Excellent communication, organization, and project management skills
Experience planning and executing trade shows or major industry events
Technical aptitude and willingness to learn equipment categories (CNC tube benders, lasers, press brakes, etc.)
Preferred
HubSpot experience
Benefits
Competitive salary with performance‑based incentives
Comprehensive benefits package
Opportunities for professional growth
A supportive and collaborative work environment
The chance to work with cutting‑edge technology in the metalworking industry
Company
Universal Development & Construction
Universal Development & Construction is a real estate development company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
David Henderson
Executive Vice President/Chief Operating Officer
Company data provided by crunchbase