Capital One · 11 hours ago
Senior Marketing Analyst, Capital One Software (Remote)
United States
Full-time
Remote
Senior Level
$162K/yr - $184K/yr
5+ years expCapital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. As a senior marketing analyst, you will be the strategic engine behind our marketing efforts, translating complex data into actionable insights that drive marketing strategy, customer acquisition, retention, and revenue growth.
Financial Services
No H1B
Responsibilities
Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy
Develop and own the measurement framework for the customer journey for marketing campaigns —from initial brand awareness and lead generation to product trial and conversion
Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs
Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles
Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a 'Single Source of Truth' to track campaign effectiveness
Build and maintain executive-level dashboards that communicate the 'story' behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders
Qualification
Required
Bachelor's Degree or Military Experience
At least 5 years of experience in marketing analytics, business analysis, or data science
At least 2 years of experience in people management
At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI)
At least 2 years of experience reporting in Salesforce CRM
Preferred
5+ years of experience in a B2B SaaS or enterprise technology
Master's Degree or MBA with a quantitative concentration (for example: Statistics, Economics, or Business Analytics)
Demonstrated ability to influence C-suite or SVP-level stakeholders through storytelling and data-driven business cases
Experience working in a product-led growth (PLG) environment, optimizing free-to-paid conversion paths
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase