Schneider Saddlery · 10 hours ago
Growth Manager-Finally: A Growth Marketing Role Where Your Horse Life is the Requirement, Not the Secret
Schneider Saddlery is a well-established company that has been serving the equestrian community since 1948. They are seeking a Growth Manager who not only understands the equestrian lifestyle but also possesses skills in building AI-driven marketing strategies to enhance their growth initiatives.
RetailSporting GoodsSports
Responsibilities
Paid Acquisition: Google, Meta, TikTok, Pinterest, influencer collabs with riders/trainers
Shopify Platform: Merchandising, UX, CRO, A/B testing (you know what 'above the bit' means AND how to test a product page)
SEO Strategy: Educational content that converts (blanket weight guides, bit selection, boot fitting)
Amazon Execution: Marketplace growth, agency management
Analytics: CAC, LTV, cohorts, attribution (GA4, SQL)
AI Systems: Build automations that scale your output 10x
Ad creative that speaks the language (not 'horse equipment' -- 'turnout blankets rated for 10-degree nights')
Landing pages that answer the questions riders actually ask
Influencer partnerships with authentic riders, not just anyone with followers
Product page optimization based on how equestrians actually shop
Seasonal campaigns timed to how horse owners actually buy
Content strategy built on genuine expertise, not keyword-stuffed generic copy
Qualification
Required
Active/former rider or horse owner (any discipline welcome)
5-7 years DTC e-commerce/growth marketing experience
Built AI tools, automations, or apps (portfolio required)
Know Shopify hands-on, GA4/SQL fluently
Want ownership, autonomy, and real impact
Move fast: Actions Unlock Answers is how you operate
Benefits
Health/dental/vision
401(k) match
Professional development
AI tool budget