GMMB · 1 hour ago
Senior Digital Media Planner - Political Cycle 2026
Washington, District of Columbia, United States
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $95K/yr
4+ years expGMMB is a company committed to making a difference in the world, focusing on issues such as education, health, and social justice. They are seeking a Senior Digital Media Planner to develop comprehensive digital advertising strategies for political clients, manage cross-platform campaigns, and provide expert counsel on media strategy and performance analysis.
AdvertisingDigital EntertainmentInternetMarketingTelecommunications
Responsibilities
Own the full lifecycle of digital media campaigns, from strategy and planning through execution, optimization, and performance analysis
Serve as a strategic voice in media planning conversations, identifying optimization opportunities and continuously improving media processes
Provide expert counsel to clients on digital media strategy, platform selection, audience targeting, budgeting, and measurement
Translate research, audience insights, platform innovations, and cultural trends into clear, compelling media POVs and recommendations
Develop and present persuasive media strategies for existing clients and new business pitches
Manage day-to-day media buying operations, including creative trafficking, vendor coordination, billing, and reconciliation
Monitor, optimize, and analyze campaign performance using platform data, third-party tools, and custom reporting frameworks
Stay current on the evolving digital landscape, including changes in privacy, identity, measurement, and platform capabilities, and apply those learnings to improve campaign outcomes
Build and maintain strong relationships with media partners, evaluate proposals, negotiate contracts, and understand the unique value of each platform
Educate and collaborate with cross-functional teams (creative, account, production, analytics) on digital media strategies, trends, and best practices
You’re curious, responsible, and practical about AI, and know how to apply it in real-world digital media work
Using AI-powered tools to support media planning, audience insights, forecasting, optimization, and reporting
Partnering with analytics and data teams to leverage machine learning models for targeting, performance prediction, and measurement
Evaluating platform-level AI solutions (automated bidding, creative optimization, algorithmic targeting) with a critical, strategic eye
Ensuring AI is used ethically, transparently, and in alignment with client values, privacy standards, and organizational guidelines
Qualification
Required
A Bachelor's degree
4-6 years of digital advertising experience, with at least 2 years of programmatic buying experience (any DSP)
Social Buying Experience on Meta, Twitter, TikTok, Reddit, LinkedIn, Snapchat
Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video and mobile
Experience managing awareness (branding or message) and acquisition/performance programs
Understanding of search engine marketing space and social media platforms
Experience leveraging AI-powered tools and platform automation to inform digital media planning, optimization, performance analysis, and reporting
Experience planning, executing, and managing paid influencer programs, including and performance measurement across social platforms
Strong analytical skills with an ability to understand paid media concepts quickly
Ability to work across teams and with a variety of stakeholders
The ability to thrive in a high pressure, fast paced environment with shifting priorities
Flexibility to work evenings and weekends - because we're a client services firm so sometimes that's when our clients need us
Strong interpersonal skills and can work collaboratively across teams
A meticulous eye for detail and exceptional organization skills
Preferred
Experience working with an ad-serving platform (DCM preferred)
Company
GMMB
GMMB is a PR and Communications company that offers communication, media, and PR services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
William Brocato
Partner & Chief Financial Officer
Anson Kaye
Partner
Company data provided by crunchbase