NAPA Auto Parts · 11 hours ago
Director, Sales Effectiveness
Atlanta, GA, USA
Full-time
Hybrid
Director/ExecutiveNAPA Auto Parts is a leading automotive parts supplier, and they are seeking a Director of Sales Effectiveness to enhance the sales organization's performance. The role involves developing sales enablement strategies, driving Salesforce CRM adoption, and overseeing seller quota management to motivate top performers.
AutomotiveMachinery ManufacturingManufacturingRetailWholesale
Responsibilities
Develop and execute comprehensive sales enablement strategies and programs that maximize sales effectiveness and drive growth
Create and maintain a library of sales resources including best practice guides, playbooks, training aids, and sales collateral
Establish Key Performance Indicator (KPI) metrics and processes to measure the effectiveness of sales initiatives and enablement programs
Drive adoption of Salesforce CRM across the sales organization through training and continuous improvement
Collaborate with IT and sales teams to customize and enhance CRM workflows, dashboards, and reporting
Leverage Salesforce CRM to drive sales promotional activities and campaigns
Work closely with sales leadership to understand their needs and goals and drive alignment across the organization
Facilitate quota setting and maintenance of seller quotas that are achievable, equitable, and aligned with company objectives
Develop effective seller performance reporting for compensation and sales accountability purposes
Assist Executive Leadership with tasks and projects as directed
Communicate effectively with stakeholders at all levels to drive engagement and buy-in for sales effectiveness initiatives
Produce and present content for varying business stakeholders including C-Suite leadership
Partner with Training and Development leaders to plan, develop, and implement sales training initiatives
Manage and prioritize a backlog of IT initiatives for sales technology and reporting
Drive multi-departmental cohesion to enhance content, processes, tools, and reporting to support an end-to-end seamless sales process
Lead and mentor a team of sales effectiveness and enablement professionals
Qualification
Required
Bachelor's degree or equivalent experience required
Proven sales and management experience
Proficiency with Microsoft Office Products (word, Excel, PowerPoint)
Strong written and verbal communication skills
Strong organizational skills
Ability to manage congruent and diverging projects
Company
NAPA Auto Parts
Napa Auto Parts specializes in the sale of auto parts and related products.
Founded in 1926Quebec, Quebec, CAN
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Dean Moore
Director, CEO Dean's Auto Parts
Jamie Walton
Executive Vice President, Chief Merchandising Officer
Recent News
2025-10-29
2025-10-10
Company data provided by crunchbase