Glen Ivy · 1 day ago
Director of Marketing
Glen Ivy Hot Springs Spa - Corona, CA 92883
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $125K/yr
3+ years expGlen Ivy is a company focused on providing exceptional spa experiences, and they are seeking a Director of Marketing. This role involves overseeing the marketing department, developing marketing opportunities, and managing sales objectives to enhance brand awareness and achieve financial goals.
FitnessHealth CareTourism
Responsibilities
Oversees the Central Reservations Department
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to annual business plans, in support of vital measures and strategic business initiatives; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards to external communication and marketing and sales efforts; resolving problems; identifying trends; determining system improvements; implementing change
Meets marketing and sales financial goals and vital measures by forecasting collateral production requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Creates, directs and manages the annual production schedule with coordinate for the related collateral production work orders
Accomplishes marketing and sales goals objectives by planning up to a full calendar year out at a time, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans. Provides quality review for consistent, timely and error free internal and external collateral
Ability to work and coordinate with multiple departments including central reservations, operations, spa services, finance or individuals nurturing the Glen Ivy culture and voice for deliverables of all marketing projects and other marketing campaigns to ensure alignment of marketing production work is within business objectives to meet vital measures and goals, and to review priority of ongoing/upcoming work
Identifies marketing opportunities by identifying and communicating to the senior leadership team guest requirements; defining the demographics in the market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
Identifies external vendors as needed for marketing efforts. Responsible for recruiting and managing (selecting, orienting, training, assigning, scheduling, coaching, counseling) and internal employees and external contractors including the contract with Plain Joe Studios; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
Provides information by collecting, analyzing, and summarizing data and trends
Protects organization's value by keeping information confidential
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
Accomplishes marketing and organization mission by completing related results as needed. Look for innovative ways to capture potential guests’ attention, make positive brand connections and increase revenue
Responsible for some project management functions, agenda coordination, meeting and special event planning
Oversee schedule of Guest Program related activities, instructors and schedules
Manages with marketing staff the community giving program
Manages and orchestrates the internal employee communication including the preparation and distribution of the quarterly employee newsletter
Reports to the General Manager and GOCO Hospitality Headquarters for special projects as assigned
Involved in all aspects of marketing for the community to include networking, sales, advertising, public relations and community events, not to mention building strong relationships with the surrounding community of health and wellness providers
Communication is the key in any new relationship, and our team assures that all expectations are met or exceeded in order to make the lives of our guests vibrant
Responsible for all internal communications of brand image and property wide Marketing events
Responsible for all property wide promotions to include Food and Beverage and Retail
Supervise production personnel including external consultants to achieve maximum labor efficiency and margin at the highest level of quality and ensure maximum productivity
Support and maintain all corporate quality standards, policies, procedures, and work instructions as outlined in the company quality system documentation
Continuously learn and share information concerning the spa industry, marketing and public relations, and the guests/communities we serve
Establish a set of processes and a means of continuous improvement
Participate as a team member in intra-company employee relations
Build a culture of collaboration and strong communication among team members
Duties and responsibilities may be added, deleted, or changed to meet the needs of the organization
Assume other activities, responsibilities and functions from time to time as directed
Qualification
Required
High School diploma
3 to 5 years Supervisory/Managing experience of Marketing/Sales/Advertising/Administrative or related field experience with a focus in a service related, high volume, regional, corporate environment
Must be proficient in working with Microsoft Office products (i.e., Word, Excel, Outlook, PowerPoint)
Intermediate graphic skills a must
Word processing and document formatting in MS Word, Excel, PowerPoint, MS Project required
Working knowledge and understanding of social media marketing, reading deciphering and acting upon Google analytics and email metrics
Sound knowledge of the Web and related technologies which includes: user experience design, web development, web services, integration, application management and hosting
Working knowledge/familiarity with: Authoring tools, Ad serving software/technology, Content management systems, Application servers, and Database servers
Familiarity with Source Control/Versioning/Content Management and/or Digital Asset Management
Negotiation skills (especially contract negotiations) with art, radio, promotion vendors
Financial Planning and Strategy
Marketing Concepts
Positioning
People Management
Sales Planning
Competitive Analysis
Understanding the Guest and Glen Ivy Experience
Service Promotion Development
Client Relationships
Creative Services
Preferred
College degree in Marketing or Business preferred
spa/hospitality industry preferred
Experience using Word Press, Adobe Photoshop 7, Adobe Illustrator 10, Adobe Acrobat, a plus
MS Visio a plus
Company
Glen Ivy
Glen Ivy is a hospitality company specializing in health and wellness services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase