Zimmerman Advertising · 12 hours ago
Sr. Media Planner
Fort Lauderdale, FL
Full-time
Onsite
Mid, Senior Level
2+ years expZimmerman Advertising is seeking a Sr. Media Planner to manage digital media campaigns for assigned client accounts. The role involves planning, negotiating, and executing campaigns while maintaining strong relationships with media vendors and clients, alongside managing performance reporting and analysis.
AdvertisingSocial Media
Responsibilities
Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys
Qualification
Required
Bachelors degree in business, marketing, advertising or related field
2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
Demonstrated presentation and writing skills
Experience negotiating with and managing digital vendors
Experience evaluating and recommending strategy and placements for digital campaigns
Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
Preferred
Experience in retail, restaurant and/or franchisee operations is highly desirable
Full service agency experience preferred, but not required
Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus
Company
Zimmerman Advertising
Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.
501-1000 employees
H1B Sponsorship
Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (2)
2022 (2)
Funding
Current Stage
Late StageLeadership Team
Jordan Zimmerman
Founder and Chairman
Recent News
2025-04-22
South Florida Business Journal
2025-01-28
2024-04-07
Company data provided by crunchbase