RVO Health · 4 hours ago
Associate Director, Paid Media
Charlotte, North Carolina, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$101K/yr - $120K/yr
5+ years expRVO Health is a new healthcare platform of digital media brands focused on building relationships with people throughout their health & wellness journey. They are seeking an Associate Director, Paid Media to lead and develop performance marketing strategies for health media websites, overseeing a team and driving customer acquisition through data-driven optimization.
Health CareInformation ServicesInformation TechnologyMedicalWellness
No H1B
Responsibilities
Lead, mentor, and develop a high-performing pod of managers and analysts, fostering a culture of continuous improvement, psychological safety, and professional growth
Establish clear roles and feedback loops within your team to ensure alignment, transparency, and consistent delivery against marketing goals
Be a "player-coach": While leading strategy, you are willing to roll up your sleeves to train team members on-platform and pitch in on execution when needed
Foster a culture of high performance and professional development both within your pod and across the broader marketing function
Own and evolve the pod-specific media strategy, aligning your team’s execution with broader business objectives, P&L outcomes, and acquisition targets
Oversee day-to-day execution of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video), ensuring spend is efficient and hits KPI targets
Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, and bidding strategies to scale new opportunities within your business unit
Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios and incremental profitability
Act as a key liaison to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance to ensure paid media insights inform the broader business
Collaborate cross-functionally with lifecycle and site experience teams to improve yield and optimize the entire customer journey beyond the initial click
Partner with Finance on pod-specific forecasting, budgeting, and performance reporting to ensure fiscal responsibility and growth
Qualification
Required
5+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting or exceeding ROI-based goals
Demonstrated experience leading and developing direct reports (managers and/or analysts)
Proven experience managing large-scale media budgets (e.g., $10M+ annually) with high attention to detail
Deep hands-on-keyboard expertise in performance platforms such as Google Ads, Meta Ads Manager, Taboola, or various DSPs
A data-driven mindset with proficiency in data analysis and visualization tools (e.g., advanced Excel, SQL, Tableau, Looker, or similar BI tools)
Excellent communication skills, with the ability to translate complex media data into actionable insights for stakeholders across executive, technical, and creative functions
A self-starter who thrives in a fast-paced environment and possesses the flexibility to adapt to evolving business needs
Benefits
Health Insurance Coverage (medical, dental, and vision)
Life Insurance
Short and Long-Term Disability Insurance
Flexible Spending Accounts
Paid Time Off
Holiday Pay
401(k) with match
Employee Assistance Program
Paid Parental Bonding Benefit Program
Pharmacy Benefits
Income Protection Plans
Pet Services Plans
Mental Health Support
Wellness Coaching
HSA- Health Savings Account
Commuter Benefits
Gym & Fitness Center Discount Program
Company
RVO Health
RVO Health develops, operates and manages various health care focused brands and companies.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Mike Oakman
Chief Technology Officer & EVP RVO Health
David Purcell
Senior Vice President + Chief Marketing Officer, Direct-to-Consumer
Recent News
2025-12-01
Company data provided by crunchbase