Toast · 22 hours ago
Manager, Content Partnerships
Toast creates technology to help restaurants and local businesses succeed in a digital world, and they are seeking a Manager, Content Partnerships to build and scale their network of industry thought leaders and content creators. This role involves developing collaboration frameworks and inspiring content creation that establishes Toast as an authority in hospitality.
DeliveryPoint of SaleSaaS
Responsibilities
Build Toast's content partnership program from the ground up — developing relationships with restaurant operators, hospitality creators, newsletter publishers, podcast hosts, and industry experts who authentically advocate for Toast
Curate and manage a portfolio of content partners, inspiring them to produce stories, insights, and conversations that drive awareness, build AI visibility and LLM citations, and establish Toast as the industry authority
Design and operationalize scalable frameworks: onboarding processes, content kits, collaboration models, and systems that help the program scale over time
Collaborate across Brand, Social, PR, Product Marketing, and Growth teams to integrate content partnership initiatives into Toast's broader marketing efforts
Launch and measure content campaigns tied to major Toast releases and target themes, balancing creative experimentation with measurable performance outcomes
Monitor and authentically participate in high-value operator communities (Reddit, Discord, Facebook groups, industry forums) to understand pain points, seed Toast insights and content, and build relationships
Identify and recruit community advocates who can become Toast content partners and champions within their communities
Test structured community programs (AMAs, roundtables, resource sharing) and turn learnings into scalable approaches
Provide community insights that inform Content and Brand strategies
Track and analyze content partnership performance: reach, engagement, brand sentiment, LLM citations and AI visibility, conversions, and business impact
Enable partners with compelling briefs and partner-ready assets that inspire authentic, engaging content
Share learnings cross-functionally to optimize what content resonates, which partner types drive the most impact, and how partnerships correlate to AI visibility and demand
Qualification
Required
5+ years in creator marketing, content partnerships, community marketing, or growth marketing — ideally within a B2B SaaS or hospitality/F&B brand
A proven track record of building and managing creator or content partner programs that drive brand awareness, community advocacy, and measurable business growth
Experience developing relationships with creators, partners, or advocates and inspiring them to create authentic content that drives results
Experience with creator management or partnership platforms
Strong familiarity with social platforms, content ecosystems, and emerging AI discovery platforms
Comfort with analytics and project management tools
Strong written and verbal communication skills — you know how to brief creators and content partners and inspire great content
Deep understanding of social trends, online communities, AI-driven discovery, and how to make brands relevant in culture — from LinkedIn thought leadership to YouTube storytelling to Reddit authenticity
Strong ability to design frameworks, turn learnings into playbooks, and work cross-functionally with Brand, Community, PR, Product Marketing, and Growth teams
Excited to experiment, build new programs from scratch, test and iterate, and turn cultural momentum into scalable systems
Comfortable tracking performance, interpreting what's working (including AI visibility and citations), and continuously improving based on insights
You build trust, inspire authentic advocacy, and maintain long-term partnerships that feel collaborative, not transactional
Benefits
Competitive compensation and benefits programs
Cash compensation (overtime, bonus/commissions, if eligible)
Benefits
Equity (if eligible)
Company
Toast
Toast is a point-of-sale and restaurant management platform designed for businesses in the food service and hospitality industry.
Funding
Current Stage
Public CompanyTotal Funding
$961.95MKey Investors
12 West CapitalT. Rowe PriceBessemer Venture Partners
2021-09-22IPO
2020-11-23Secondary Market· $60M
2020-02-14Series F· $400M
Recent News
Crunchbase News
2026-01-23
2026-01-22
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