PSECU · 12 hours ago
VP of Marketing & Brand Strategy
Harrisburg, PA
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expPSECU is a Pennsylvania State Employees Credit Union seeking a Vice President of Marketing & Brand Strategy to drive sustainable growth in membership, deposits, and loans. This senior executive will set and execute the enterprise-wide marketing, brand, and communications strategy, collaborating with various departments to ensure alignment with business priorities.
BankingFinancial ServicesLendingNon Profit
Responsibilities
Define and lead PSECU’s enterprise marketing, brand, and communications strategy aligned to organizational growth goals and future-state vision
Serve as a strategic advisor to executive leadership on market positioning, member growth, product adoption, and customer value creation
Translate business strategy into integrated, multi-year marketing roadmaps with clear milestones, KPIs, and investment frameworks
Elevate marketing from campaign execution to a strategic capability that informs growth decisions and enterprise priorities
Own PSECU’s brand strategy, ensuring consistency, relevance, and differentiation across all member touchpoints
Lead the articulation of PSECU’s value proposition for current and future members, including product, experience, and trust dimensions
Ensure brand alignment across digital, service, product, physical, and communication channels
Drive initiatives that build long-term brand equity, member trust, loyalty, and advocacy
Establish enterprise marketing analytics, measurement, and reporting frameworks tied to business outcomes—not just activity
Leverage member insights, market intelligence, and performance data to inform strategy and investment decisions
Partner with Experience Analytics and Finance to ensure marketing KPIs, attribution models, and ROI measures are aligned and credible
Create a culture of test-and-learn, continuous optimization, and evidence-based decision-making
Own the enterprise marketing budget, investment strategy, and performance accountability
Prioritize and allocate spend across channels, initiatives, and partners based on expected return and strategic fit
Lead vendor selection, contract negotiation, and performance management
Ensure marketing resources are deployed efficiently, transparently, and in alignment with enterprise objectives
Lead and develop a high-performing marketing and communications organization
Establish clear operating models, governance, and decision rights across marketing functions
Build modern marketing capabilities including brand stewardship, digital marketing, analytics, and lifecycle marketing
Coach and mentor leaders to operate strategically, collaboratively, and with accountability
Other duties as assigned
Qualification
Required
Bachelors (Required), BS: Data Analytics, BS: Economics, BS: Mathematics, BS: Statistics, MBA: Business Administration
10 to 15+ years of progressive marketing leadership experience, including enterprise or multi-channel environments
Company
PSECU
PSECU is a not-for-profit credit union that provides personal and business loans.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Clifton Van Scyoc
Chief Technology Officer
Gina Seibert, CFA
Chief Financial Officer
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