EverCommerce · 19 hours ago
EverPro - Marketing Automation Manager
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $90K/yr
4+ years expEverCommerce is a leading service commerce platform providing integrated SaaS solutions for service-based businesses. The Marketing Automation Manager will design, build, and operate scalable lifecycle journeys to enhance customer engagement and revenue growth for mobile invoicing products.
Digital MediaFinancial ServicesSoftware
Responsibilities
Design and implement automated lifecycle journeys aligned to onboarding, activation, adoption, retention, and win-back use cases
Translate campaign briefs and experience direction into: Channel sequencing and coordination (email, push, in-app), Entry and exit criteria, Trigger logic, suppression rules, and timing
Ensure journeys are scalable, maintainable, and aligned with platform and data constraints
Build and launch lifecycle campaigns in Braze with accuracy and attention to detail
Implement segmentation, personalization, and dynamic content
QA all campaigns to ensure correctness, compliance, and on-time delivery
Support localization builds when needed
Own execution quality and delivery standards across lifecycle programs
Monitor and troubleshoot data issues, broken journeys, and delivery failures
Proactively identify executional risks that could impact customer experience or business outcomes
Escalate risks early and recommend mitigation approaches
Execute A/B tests and experiments accurately and consistently
Ensure test setups align with defined hypotheses and success criteria
Validate data integrity and flag anomalies or execution-level insights
Support iteration by ensuring experiments are clean, repeatable, and scalable
Build reusable journey patterns, templates, and documentation
Reduce manual work and rework through better system design
Improve lifecycle execution efficiency and scalability over time
Contribute to shared standards and best practices within the lifecycle team
Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts
Provide feasibility guidance and executional recommendations during planning
Act as a trusted automation partner, balancing speed, quality, and scalability
Qualification
Required
4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
Hands-on experience building and managing campaigns in Braze (or similar platforms such as Marketo, HubSpot, Iterable, or Customer.io)
Strong understanding of segmentation, triggers, personalization, and automated journeys
Experience supporting experimentation (A/B testing) and performance optimization
High attention to detail with a strong QA mindset
Ability to manage multiple initiatives in a fast-paced, cross-functional environment
Strong communication and collaboration skills
Preferred
Experience working in a Product-Led Growth (PLG) or B2B SaaS environment
Exposure to lifecycle eventing, attributes, or customer data models
Experience partnering with Product, Engineering, or Data teams on lifecycle-related use cases
Experience contributing to platform standards such as frequency capping, suppression logic, or journey governance
Interest in system design, automation scalability, or lifecycle infrastructure stewardship
Benefits
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Company
EverCommerce
EverCommerce is a portfolio company born from the leadership team of renowned private equity firms and Fortune 500 enterprises.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Silver Lake
2021-07-01IPO
2019-07-23Private Equity
Leadership Team
Eric Remer
Founder/CEO
Ryan Siurek
CFO
Recent News
thefly.com
2025-12-18
2025-12-18
EverCommerce Inc.
2025-11-24
Company data provided by crunchbase