BetterHelp · 17 hours ago
Senior Product Manager - Client Growth
United States
Full-time
Remote
Senior Level
$150K/yr - $195K/yr
5+ years expBetterHelp is on a mission to make mental health care more accessible to everyone. As the Senior Product Manager - Client Growth, you will lead high-impact initiatives focused on driving growth in consumer products, optimizing conversion, and enhancing customer value through data-driven strategies.
Health CareHealth DiagnosticsInternetMental HealthTherapeuticsWellness
Responsibilities
Own and lead high-impact client growth initiatives that materially impact revenue, conversion, and long-term customer value
Drive strategy and execution across key growth areas including conversion optimization, upgrades, pricing and packaging, monetization experiments, churn reduction, and winback programs
Identify, evaluate, and prioritize growth opportunities using a combination of data analysis, impact modeling, and experimentation
Develop clear product requirements, success metrics, and experiment designs to maximize learning and business impact
Build and maintain forecasting and impact models to inform prioritization, roadmap decisions, and executive communication
Partner closely with Engineering and Design to deliver high-quality experiences efficiently in an agile environment
Collaborate with Design to create user experiences that are both intuitive and effective at driving growth outcomes
Perform UAT and functional QA to ensure launches meet quality and performance standards
Internally: Work cross-functional with all parts of the company (development, support, marketing, business development, operations) in order to (a) convert their insights into product improvements; and (b) to convey the performed changes to them and to make sure they are being integrated and used effectively
Externally: Connect with all external stakeholders (members, providers, marketing channels, business partners, regulators) both inbound and outbound to make sure our product is meeting their needs and requirements
Participate in defining growth strategy and long-term product direction for the client experience
Own and obsess over core growth KPIs, continuously seeking opportunities to optimize and improve performance
Qualification
Required
5-7 years+ of experience in a product role at a B2C company and proven success through measurable impact and increasing responsibilities
Direct experience working on growth-focused product initiatives, such as conversion funnels, monetization, pricing/packaging, retention, churn reduction, or winback
Growth and experiments driven mindset with a proven ability to execute and deliver results
Deep understanding of unit/business economics and proven ability to balance business and technical considerations for product decisions
Super analytical: proven experience in using data and relevant tools for driving critical business outcomes
Technical: Strong understanding of how web applications are built, ability to participate in technical decisions, ability to read basic code and write SQL queries
Experience in quickly launching products on a regular basis in an agile environment with a track record of delivering products on time and with high quality
Great eye for UX and understanding of its related metrics
Excellent organizational and leadership skills, strong attention to detail, able to work independently
Preferred
Experience with marketplace-based business models
Growth experience
Online marketing and advertising experience
Experience in both desktop and mobile environments
Had their own business (or at least tried to start one)
Benefits
Remote work with regular in-person bonding experiences sponsored by the company
Competitive compensation
Holistic perks program (including free therapy, employee wellness, and more)
Excellent health, dental, and vision coverage
401k benefits with employer matching contribution
The chance to build something that changes lives – and that people love
Any piece of hardware or software that will make you happy and productive
An awesome community of co-workers
Company
BetterHelp
BetterHelp is an online counseling platform that connects its members to licensed therapists.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-01-01Acquired
Leadership Team
Jan Belke
Country Manager | DACH
Recent News
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