College of the Holy Cross · 1 day ago
Social Media Manager
Worcester, MA
Full-time
Onsite
Entry, Mid Level
$66K/yr - $72K/yr
1+ years expCollege of the Holy Cross is focused on creating a world-class workforce and is seeking a Social Media Manager to lead its institutional social media efforts. This role involves curating and creating data-informed content, managing social media platforms, and collaborating with various departments to engage target audiences.
CommunitiesEducationFinance
Responsibilities
Serve as the day-to-day voice of the College on social media, developing strategy, planning and creating content that is both engaging and on-brand
Manage the College's official public social media accounts including Instagram, Facebook, LinkedIn, TikTok, X and Bluesky, and emerging platforms as appropriate
Develop, manage, and maintain a robust social media content calendar, in coordination with the College's editorial and academic calendars, to ensure brand consistency, timeliness, and audience relevance
Lead and manage a team of student content creators; oversee recruitment, training and content review, empowering them to effectively represent the College on the institutional social platforms
Collaborate on College-wide integrated social media plans and campaigns with Alumni Relations, Advancement, Admission, Athletics, academic departments and others to promote institutional and departmental initiatives
Refine, share and enforce College-wide guidelines and best practices for social media, serving as a resource for campus colleagues, and lead a social media users group, including formal or informal discussions 2-3 times a year
Consistently monitor audience sentiment, platform performance and emerging conversations using tools such as Sprout Social, identifying trends, potential reputational risks and engagement opportunities; respond to comments and questions in a timely and appropriate manner
Support College-wide crisis communications via social media in close partnership with the Director of Public Relations and other key stakeholders, including real-time monitoring and message coordination
Maintain situational awareness of social media activity outside of regular business hours, as needed, to monitor emerging issues, time-sensitive conversations, and potential reputational risks, and to escalate concerns
Analyze and report on the performance of social media content and campaigns using native and third-party data analytics tools. Regularly present results, key takeaways and associated recommendations for improvement
Collaborate with the team's graphic designer, photographer and multimedia producer to create compelling visual and multimedia assets for social media
Design and produce social media graphics and short-form video content using Canva and other visual editing tools as needed
Stay current on digital trends, algorithm changes, accessibility standards and best practices, and proactively recommend updates and enhance the College's social media presence
Ensure social media content adheres to accessibility best practices (e.g., alt text, captions) and institutional brand standards
Qualification
Required
Bachelor's Degree required, preferably in marketing, communications, public relations, journalism or English
1-2 years of experience in social media strategy, content development, and management, or equivalent combination of education and experience
Excellent writing skills required as well as a working knowledge of Associated Press Style
Knowledgeable in basic photo and video editing, as needed for social applications
Familiarity working with advanced content management systems, as well as advanced social media publishing and analytics tools
Working knowledge of Canva, Adobe Creative Suite or other creative tools
Demonstrated ability to adapt to a rapidly evolving social media landscape and learn new platforms and tools quickly
Demonstrated experience and expertise across major social media platforms, including Facebook, Instagram, LinkedIn, X, TikTok, Bluesky, YouTube, and emerging platforms
Ability to engage and grow online audiences
Strong understanding of audience segmentation, demographics and content performance across platforms
Experience using measurement tools (such as Sprout Social and other native and third-party tools) to evaluate performance and continuously optimize results
Curious and strategic storyteller with the ability to balance big-picture thinking and attention to detail
Proven ability to manage multiple projects simultaneously, prioritize effectively and meet deadlines using project management tools
Ability to create compelling written, photo and video content aligned with platform standard and institutional voice
Excellent interpersonal, communication and collaboration skills; comfortable working across departments and with diverse constituent groups
Enjoys working in a fast-paced, deadline-driven environment
Preferred
Knowledge of social media advertising fundamentals, ROI measurement, and campaign optimization preferred
Company
College of the Holy Cross
College of the Holy Cross is a highly selective, four-year, undergraduate, liberal arts institution.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
David Shettler
Chief Information Officer
John F. Hill
Chief Communications Officer
Recent News
2025-11-12
2025-10-09
2025-10-07
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