Compose.ly · 1 day ago
Content Marketing Writer Profile
Compose.ly is an integrated marketing agency seeking a Content Marketing Writer to support their internal content marketing efforts. The role involves creating strategic, SEO-optimized content that aligns with the agency’s voice and supports the client’s brand presence and lead generation efforts.
Content
Responsibilities
Collaborate with internal stakeholders to develop content that promotes capabilities
Translate keyword research and marketing insights into compelling long-form content
Craft industry-specific landing pages to drive conversions
Refresh existing thought leadership and web content for SEO optimization
Support development of downloadable lead-gen content from internal training materials
Contribute strategic content ideas tailored to marketing funnel stages
Qualification
Required
Proven experience writing for B2B audiences, ideally within either the medical, financial Services / insurance, higher education, global Manufacturing is a huge plus
Strong grasp of marketing funnel stages and strategic content development
Demonstrated ability to maintain brand voice while appealing to target audiences
Comfort with incorporating SEO best practices naturally into writing
Comfortable receiving and integrating constructive feedback
Familiarity with collaborative workflows (Slack, Teams, Zoom, etc.)
Preferred
Experience with SEMrush or similar SEO tools preferred