Dynata · 9 hours ago
Vice President, Growth Marketing
United States
Full-time
Remote
Director/Executive
$180K/yr - $225K/yr
10+ years expDynata is a leading marketing company seeking a Vice President of Growth to drive business growth and revenue across all segments and channels. This role involves developing growth strategies, executing demand generation plans, and leading integrated marketing campaigns to enhance customer acquisition and retention.
AnalyticsBusiness DevelopmentInformation TechnologyMarket ResearchMarketingTest and Measurement
Responsibilities
Develop, maintain and execute demand generation plans aligned with business goals
Develop a deep understanding of customers, products and the buyer’s journey and target audience personas
Lead the strategy and execution of integrated content marketing campaigns, including SEO/SEM, programmatic advertising, social media and event marketing
Must be skilled in content creation to address buyer’s needs at each stage of their journey
Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows, from lead sourcing, scoring, and nurturing to lead conversion and customer retention
Work closely with Sales, Products and members of Marketing teams to build cross-functional cohesion
Constantly evaluate campaign performance and drive continuous improvement for future campaigns
Develop and execute a cohesive marketing / campaign plan to drive customer acquisition retention and cross-sell across multiple customer segments globally
Bring new products, programs, promotions, and packages to market to win share, enter new markets, and expand revenue opportunities
Understanding of the market, customer opportunities and competitive intelligence
Apply and evolve customer segmentation strategies
Own the customer journey and optimize the effectiveness of existing marketing channels such as emails, social media, websites, etc., based on data-driven insights
Develop and apply a deep understanding of the market, customer opportunities and competitive intelligence
Manages channels and partnership marketing efforts
Develops and executes offers
Develops and executes channel strategy
KPIs and accountability for customer acquisition, product interest, retention, revenue, and win rate. Leads, MQL, Return on Ad Spend
Qualification
Required
10 years experience
BSc degree in Marketing, Communications, or relevant field
Experience working in a project management tool such as Monday
Proven work experience in growth marketing: product marketing and/or demand gen with demonstrated success
Demonstrable experience designing and implementing successful marketing campaigns across channels and markets
Solid digital experience spanning HubSpot, SEO, web analytics and Google Adwords
Need to be a self-starter, hands-on and able to work in a fast-paced environment
Excellent communications skills
Strong analytical and project management skills
Strategic mindset, with ability to make difficult decisions
Benefits
A discretionary incentive program may be provided as part of the compensation package
A full range of medical and other benefits
Company
Dynata
Dynata engages in first-party data and data services.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$31.5M2024-05-28Debt Financing· $31.5M
2015-01-01Private Equity
Leadership Team
Mike Petrullo
Chief Executive Officer
Dilip Nagaraja
CTO/CIO
Recent News
PR Newswire
2025-11-11
FF News | Fintech Finance
2025-10-30
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