Gusto · 23 hours ago
Brand Marketing Director
San Francisco Bay Area
Full-time
Hybrid
Senior Level, Lead/Staff
$178K/yr - $208K/yr
10+ years expGusto is a company on a mission to grow the small business economy by handling essential services like payroll and HR. They are seeking a strategic and creative Brand Marketing Director to lead brand strategy and elevate Gusto's presence in the market, while driving meaningful business results through integrated brand campaigns.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Define and Shape Brand Strategy: Partner with leadership to craft and refine Gusto’s overarching brand strategy and positioning, ensuring alignment with business goals and audience needs
Drive Campaign Excellence: Lead development and execution of integrated brand campaigns that expand awareness, shape perception, and fuel consideration
Innovate and Ideate: Identify creative opportunities to elevate brand visibility and differentiation across channels, partnerships, and experiences
Collaborate Cross-Functionally: Partner with Brand Studio, Product Marketing, and Channel teams to ensure brand storytelling is unified and impactful across paid, owned, and earned channels
Measure and Optimize: Define KPIs for brand health and awareness; leverage data and insights to optimize campaign impact and guide future strategy
AI-Driven Creative Impact: Explore and apply emerging AI tools to accelerate brand and creative development, analyze audience sentiment, and personalize storytelling at scale
Leadership & Mentorship: Lead and coach a small team of brand and integrated marketers; foster creativity, accountability, and collaboration
Qualification
Required
10+ years of experience in brand marketing, brand strategy, or integrated marketing, with at least 3+ in a leadership role
Proven success developing brand strategy, messaging, and creative campaigns for a B2B or B2C technology brand
Strong portfolio of work demonstrating both creative excellence and measurable business impact
Experience partnering closely with creative teams, media, and cross-functional marketing groups to deliver integrated storytelling
Ability to translate data into narrative — using insights to inform strategy and inspire creative direction
AI fluency: understanding of how AI/ML can enhance brand research, creative production, and performance optimization
Exceptional communication and collaboration skills, with the ability to influence executives and cross-functional partners
Passion for Gusto's mission and for crafting authentic, human-centered brand stories that resonate deeply with small businesses
Benefits
Health insurance
401(k)s
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
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