TruStage · 14 hours ago
Senior B2BResearch Analyst
Madison, WI
Full-time
Hybrid
Mid, Senior Level
$93K/yr - $140K/yr
5+ years expTruStage is on a mission to make a brighter financial future accessible to everyone. The Senior B2B Research Analyst will conduct comprehensive research to support B2B market research initiatives and lead efforts to generate insights that inform strategy development and business planning.
Financial Services
Responsibilities
Conduct primary and secondary research to gather insights on consumer sentiment, needs, preferences and behavior; B2B partner needs, preferences and behavior; market trends; and/or our competitive landscape
Build strong working relationships with Business Segments and Shared Service teams, ensuring effective collaboration and contributing to a high degree of teamwork
Develop and maintain appropriate research platforms and capabilities that support the team’s research agenda
Facilitate data-driven decision-making by analyzing and interpreting data, writing insightful reports, and communicating complex concepts to non-technical stakeholders
Lead all elements of assigned research projects, including recommending approach and methodology, recruiting and scheduling participants, preparing artifacts such as discussion guides and prototypes, moderating interviews, and synthesizing results
Participate in or lead the development and execution of research roadmap, project prioritization, and stakeholder consultation
Serve as research subject matter expert and first point-of-contact to product, design, and business partners on defined products, audiences, and/or programs
Demonstrate critical and strategic thinking skills, synthesizing complex information and identifying trends to guide business strategies
Manage ambiguity effectively, fostering a positive and flexible environment to support iterative research processes
Act as a resource for fellow team members, fostering a culture of collaboration and knowledge sharing
Qualification
Required
Bachelor's degree in marketing research, competitive intelligence, business, behavioral economics, statistics, psychology, or related field, or equivalent combination of education and/or related professional work experience
5+ years of relevant experience
Expertise in diverse research methodologies, including primary (qualitative and quantitative) and secondary research
Strong analytical skills with the ability to interpret and communicate complex data to non-technical stakeholders
Demonstrated strategic thinking and problem-solving capabilities in complex environments
Excellent written and verbal communication skills, with the ability to convey complex ideas concisely
Strong project management skills, including the ability to multitask, work autonomously, and prioritize effectively
Critical thinking skills, with the ability to identify patterns, synthesize information, and distill key insights
Proven ability to build relationships and collaborate effectively with internal clients
Proficiency in relevant research tools and platforms
Ability to handle complexity and ambiguity
Travel as needed up to 10% of the time
Preferred
Prior B2B research experience
Experience with PowerBI
Proficiency with Microsoft Suite
Benefits
Medical
Dental
Vision
Employee assistance program
Life insurance
Disability plans
Parental leave
Paid time off
401k
Tuition reimbursement
Company
TruStage
TruStage® is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them.
1001-5000 employees
H1B Sponsorship
TruStage has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22)
2024 (15)
2023 (13)
2022 (25)
2021 (15)
2020 (15)
Funding
Current Stage
Late StageLeadership Team
Sidd Kuckreja
SVP, Chief Technology Officer
Brian J. Borakove
Senior Vice President - Deputy Chief Financial Officer
Company data provided by crunchbase