Sercante · 17 hours ago
Engagement Strategist - Marketing Cloud Engagement
Sercante is a company that focuses on marketing operations, and they are seeking an Engagement Strategist to bridge complex business requirements with Salesforce Marketing Cloud automation. The role involves owning client relationships and orchestrating technical solutions to drive measurable business results.
B2BCRMEmail MarketingMarketing AutomationSales Automation
Responsibilities
Architect end-to-end Marketing Cloud solutions that align perfectly with client business objectives
Own the client relationship, serving as the primary trusted advisor for strategy, execution, and troubleshooting
Build sophisticated automations and personalized customer journeys using your technical toolkit
Orchestrate project delivery by managing hours, budgets, and resources to ensure seamless execution
Analyze performance metrics to proactively recommend optimization strategies that boost client ROI
Empower client teams by developing documentation and leading training sessions on new configurations
Qualification
Required
5+ years in an Engagement Strategist or similar role, specifically within the Salesforce ecosystem or marketing automation space
Proven success in Marketing Cloud, specifically mastering Automation Studio, Email Studio, Journey Builder, and Interaction Studio
Hands-on experience using AMPscript, CSS, and SQL to build and customize robust solutions
A track record of translating high-level business goals into technical roadmaps while managing budgets and timelines
The ability to break down complex technical concepts for non-technical stakeholders and business leaders
Experience coordinating work with internal teams and contractors to deliver projects efficiently
You hold at least two active certifications (Salesforce MC Email Specialist, Salesforce MC Consultant, Salesforce MC Developer, Salesforce MC Administrator, or Salesforce MC Personalization Accreditation)
Company
Sercante
Sercante is a Salesforce & Pardot consulting firm offering marketing automation managed services, Pardot training, & custom API integration