Capital One · 15 hours ago
Senior Digital Marketing Manager (Email) - Capital One Software (Remote)
United States
Full-time
Remote
Senior Level
$162K/yr - $184K/yr
5+ years expCapital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud. They are seeking a Senior Digital Marketing Manager to own the strategy and execution of email marketing and lead nurturing programs, transforming cold interest into loyal customers for their data management and security tools.
Financial Services
No H1B
Responsibilities
Own the E2E strategy for all lead nurturing programs. You will map the buyer's journey and build automated email sequences that align with specific stages (e.g., Cold-to-Warm, MQL-to-SQL, and Customer Expansion)
Leverage CRM data and intent signals to create highly segmented email lists. You will move beyond basic "First Name" tags to deliver deep personalization based on industry, tech stack, and persona pain points
Maintain a rigorous testing roadmap for subject lines, CTAs, send times, and content formats. You will constantly iterate to improve open rates, CTRs, and—most importantly—bottom-of-funnel conversions
Partner with Marketing Ops to refine lead scoring models based on email engagement data, ensuring the Sales team is prioritizing the most "sales-ready" leads
Act as the primary email consultant for Campaign Managers and Content teams, ensuring all multi-channel campaigns (Webinars, Whitepapers, Events) have a high-converting email component
Ensure all email activities adhere to Capital One’s LRCC (Legal, Risk, Compliance) standards and international regulations (CAN-SPAM, GDPR)
Qualification
Required
Bachelor's Degree or military experience
At least 5 years of experience in B2B Demand Generation or Email Marketing within the SaaS or Tech sector
At least 5 experience building automated workflows in enterprise-grade platforms (Marketo, Groove, Gong)
At least 5 years of experience tracking, analyzing, and reporting email marketing performance with direct linkage to pipeline and revenue attribution
Preferred
7+ years experience navigating complex legal/compliance review cycles within financial services or a similarly regulated environment
Basic knowledge of HTML/CSS for email template troubleshooting and experience with SQL for advanced database segmenting
A strong portfolio of B2B email copy that is concise, professional, and action-oriented
Familiarity with the broader B2B tech stack, including Salesforce (CRM), 6sense/Demandbase (ABM), and Snowflake (Data)
Benefits
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
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