Prairie View A&M University · 7 hours ago
Director of Marketing & Communications
Prairie View, TX
Full-time
Onsite
Director/Executive
$6,666.67/mo - $6,666.67/mo
10+ years expPrairie View A&M University is seeking a Director of Marketing and Communications for Enrollment Management & Student Success. This role provides strategic leadership in developing and implementing marketing initiatives to enhance visibility and support enrollment goals, focusing on student recruitment, retention, and success.
EducationHigher EducationTraining
Responsibilities
Develop and lead a multi-faceted enrollment marketing strategy aligned with institutional goals and student recruitment targets. Develop a comprehensive marketing and communications plan to drive undergraduate, transfer, graduate, and international student enrollment
Create targeted campaigns to promote admissions, financial aid, scholarships, recruitment events, and student success initiatives
Ensure alignment of enrollment management messaging with PVAMU’s overall brand identity, mission, and values
Lead the strategic use of Slate CRM for audience segmentation, content workflows, and event communications
Monitor engagement analytics across channels; apply insights to optimize future messaging, timing, and platforms
Oversee content strategy for enrollment-related web pages, digital ads, social media, email campaigns, and video productions. Create and optimize digital marketing efforts, including SEO, SEM, and retargeting, to expand reach and increase inquiry generation
Provide support to the Office of the Provost with marketing and communications strategies to support to ensuring alignment with academic priorities, initiatives, and institutional messaging
Leverage data analytics, CRM systems (e.g., Slate, Banner, Raptor), and market research to optimize campaigns and measure effectiveness
Develop creative storytelling initiatives that highlight the PVAMU student experience, alumni success, and PV CARES service culture
Partner with Admissions, Recruitment, Student Financial Services, and Student Success units to ensure consistent, student-centered communications
Maintain close partnership with enrollment offices, academic departments, and the financial aid office to ensure accurate, student-centered messaging
Serve as a key advisor to the Vice President for EMSS on marketing trends, student demographics, and competitive positioning
Collaborate with the Office of Development and Alumni Relations on campaigns that highlight scholarships, legacy programs, and community engagement
Coordinate messaging for high-profile enrollment events such as Pantherland Day, Middle School Day, and orientation programs
Develop talking points, presentations, and communications for EMSS leadership to internal and external stakeholders
Manage relationships with external vendors, agencies, and media outlets as needed
Supervise communications staff, student interns, and marketing partners within Enrollment Management and Student Success
Provide professional development, mentoring, and performance feedback to staff
Ensure timely and high-quality production of creative assets, publications, and campaigns
Performs other related duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, Journalism or other related field
Ten years of progressive experience in marketing and communications, preferably in higher education
Strong strategic planning, leadership, and project management skills
Knowledge of financial aid processes, programs, verification, need analysis, student budgets, loans, disbursements, return of funds and supervisory responsibilities
Ability to write precise, well-organized emails and letters while using appropriate vocabulary and grammar
Ability to deal effectively with a wide variety of individuals and situations requiring diplomacy, friendliness, poise and firmness
Strong organizational skills and ability to prioritize work and meet deadlines
Ability to apply thorough knowledge of policies to a variety of individual situations
Ability to work with people from varied cultures
Skill in effectively analyzing and interpreting policies, practices, and guidelines with strict attention to detail in all areas of work
Data-driven mindset with ability to analyze and translate insights into actionable strategies
Strong problem identification, critical thinking, and problem solving skills; judgment and decision-making ability
Strong written and verbal communication skills
Active listening skills
Customer service orientation
Interpersonal skills
Collaborative team player with the ability to work across units and audiences
Preferred
Master's Degree in Higher Education or related area
Thorough knowledge of common University-specific computer application programs
Thorough knowledge of University policies, processes, and procedures and of Federal and State laws pertaining to the privacy rights of students and access to student information
Company
Prairie View A&M University
Prairie View A&M University is dedicated to excellence in teaching, research and service.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$10.65MKey Investors
Superior HealthPlanNASANational Telecommunications and Information Administration
2025-05-29Grant
2023-03-09Grant· $1.5M
2023-02-27Grant· $3M
Leadership Team
Cynthia C.
Senior Vice President for Business Affairs & Chief Financial Officer
Midhat Asghar
Deputy Chief Information Officer
Recent News
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