Swanson Health · 11 hours ago
Marketing Analyst
United States
Full-time
Remote
Entry, Mid Level
1+ years expSwanson Health Products is a leader in the vitamins, supplements, and natural wellness industry, dedicated to delivering high-quality products. The Marketing Analyst will contribute to the Enterprise Analytics team, focusing on media performance analysis, measurement, and reporting to support media planning and investment decisions.
E-CommerceOrganicOrganic FoodRetail
Responsibilities
Collect, clean, validate, and analyze data from various paid media and digital platforms
Evaluate channel and campaign performance to identify trends, optimization opportunities, and ROI drivers
Support marketing attribution efforts, including analyzing conversion paths and informing multi-touch attribution models
Monitor key KPIs such as ROAS, CAC, CVR, CTR, impression volume, and spend pacing
Assist in forecasting performance scenarios and evaluating planned investment impacts
Build and maintain recurring dashboards, scorecards, and reports for the Paid Media team and marketing stakeholders
Ensure data accuracy, consistency, and integrity across all reports and visualizations
Communicate findings clearly through written insights, presentations, and data storytelling
Demonstrate accountability and ownership—show up, take responsibility, and contribute consistently
Share insights internally to elevate team understanding and inform strategic decision-making
Work closely with the Paid Media team to understand data needs and deliver actionable insights
Support media planning initiatives through data-informed recommendations
Participate actively in team culture: Develop analyses, dashboards, and insights. Share learnings and elevate visibility across the organization
Assist in knowledge sharing through documentation, internal training, and communication efforts
Support broader marketing and analytics initiatives as needed
Qualification
Required
Bachelor's degree in data analytics, marketing analytics, statistics, mathematics, business, or a related field
1–3 years of experience in digital marketing analytics, media analytics, or a similar analytical role
Strong analytical thinking with the ability to translate media data into actionable insights
Understanding of paid media channels (paid search, paid social, display, video, affiliate, etc.)
Familiarity with marketing attribution concepts and multi-touch attribution approaches
Ability to write SQL queries for data extraction and analysis, with hands-on experience building or interpreting dashboards in Power BI
Excellent communication skills with the ability to present insights to both technical and non-technical audiences
High attention to detail to ensure accuracy and reliability of analyses and reports
Collaborative mindset and ability to work effectively with cross-functional teams
Benefits
Competitive Benefits
Fitness Center Reimbursement
Product Discounts
Company
Swanson Health
Born n’ raised in North Dakota—our midwestern values come through in all that we do.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-01-25Acquired
2016-01-01Debt Financing
Leadership Team
Jim Hamel, CPA
Chief Executive Officer
Colin Markey
Chief Financial Officer
Recent News
2025-09-30
Company data provided by crunchbase