dWELL Recovery · 19 hours ago
Marketing Manager – Mission-Driven Storytelling
New York, NY
Full-time
Hybrid
Mid Level
$70K/yr - $80K/yrdWELL Recovery is an affirming recovery housing program dedicated to supporting young adults in their transition to independence. The Marketing Manager will lead the planning and execution of research-informed marketing strategies, translating insights into compelling storytelling and campaigns that engage diverse audiences and support organizational growth.
Mental Health Care
Responsibilities
Own and execute core marketing initiatives that elevate dWELL Recovery’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints
Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences
Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral
Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals
Plan, support, and project-manage internal community events, external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement
Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements
Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts
Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives
Support with mentoring marketing interns, as needed
Qualification
Required
Bachelor's degree in Marketing/Communications/Journalism or a related field preferred
Demonstrated ability to work independently while collaborating effectively within a team
Strong organizational skills and attention to detail, with a proactive and self-starter work style
Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences
Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making
Proficiency with Google Workspace tools (Sheets/Docs/Slides/Drive) required
Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma)
Ability to work a hybrid schedule with a minimum of two days onsite
Benefits
Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years
Flexible PTO - for a team that’s rested, recharged and feeling their best
Hands-on, creative, team-based work environment in the heart of New York City
We are family-owned and operated, offering a close-knit culture that emphasizes teamwork, trust, and a personal connection with every member of our team
12 weeks Paid Parental Leave following a full year of service - providing support and flexibility during life’s most important moments
Company
dWELL Recovery
We offer a comprehensive recovery housing experience in the heart of the Upper West Side, offering clients a new experience of recovery within a creative and dynamic city center.
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase