Allegion · 10 hours ago
Director, Brand and Solutions Marketing (Commercial)
Carmel, IN
Full-time
Hybrid
Director/Executive
$136K/yr - $200K/yr
10+ years expAllegion is a global leader in safety and security solutions, specializing in products around the doorway and beyond. The Director, Brand and Solutions Marketing is responsible for leading brand strategies, managing a team, and driving B2B adoption across various channels while collaborating with cross-functional teams to achieve business objectives.
ElectronicsManufacturingProduct DesignSecurity
No H1B
Responsibilities
Lead overarching market and channel research strategy and touchpoints, while identifying and coordinating specific research needs for assigned areas/programs
Drive multi-brand positioning and experience strategy development and evolution in partnership with Product director
Lead and mentor a team of marketing professionals. Foster a collaborative and innovative work environment
Create, lead and drive NPD Commercialization for given categories for flawless launch, meeting business case and program objectives. Provide leadership and strategy to the cross functional teams to ensure Key dates are met to drive NPD success
Create and execute on annual marketing plans for product and solutions , including tools, assets, web, digital and other growth targets to support and meet overall business objectives
Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC. Monitor and analyze campaign performance, making data-driven decisions to improve ROI
Oversee the creation of engaging and relevant content for various platforms, including website, blog, social media, print material, displays and email. Collaborate with internal teams and external agencies to deliver programmatic marketing strategies that deliver high-quality content that resonates with our target audience
Track, analyze, and report on key performance metrics to measure the effectiveness of marketing efforts. Use insights to refine strategies and improve overall performance
Manage the assigned marketing budget, ensuring effective allocation of resources to achieve marketing objectives. Partner with business unit leadership as Sales Marketing teams for alignment of goals and priorities. Evaluate and negotiate with vendors and service providers
Represent marketing and be an active member of business leadership team
Interface with external agencies (as applicable)
Qualification
Required
Bachelor's degree in Marketing, Business, Product Management or associated discipline
10+ years of experience in brand or product management, or product marketing
Proven business strategy support skills and track record of supporting profitable growth
Demonstrated experience in areas of strategic planning, marketing, market research, brand positioning or management, brand preference research, promotions/advertising and execution of campaigns
Proven track record translating market and customer research to business strategy
Strong understanding of digital marketing channels, tools, and best practices
Strong collaboration skills and demonstrated ability to work effectively across functions (Product Management, Sales, Channel and Digital Marketing, Program Management, Finance, etc.)
Experience with both product launch (new introduction) and lifecycle management (sustaining/repositioning)
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Ability to communicate effectively at all levels; outstanding written and verbal communication skills
Ability to handle multiple projects and tasks at once with great efficiency
Ability to travel up to 20%
Qualified candidates must be legally authorized to be employed in the United States
Preferred
Knowledge of and experience in agency management
Experience with managing or owning a budget (sustaining or project)
Experience with B2B products and categories
Experience with a multi-brand structure supporting good/better/best portfolio positioning
Proven experience in the manufacturing or industrial sector
5+ years in a leadership role
Experience in multi-channel, multi-vertical companies, building products
MBA
Benefits
Health, dental and vision insurance coverage, helping you “be safe, be healthy”
Unlimited Paid Time Off
A commitment to your future with a 401K plan, which currently offers a 6% company match and no vesting period
Health Savings Accounts – Tax-advantaged savings account used for healthcare expenses
Flexible Spending Accounts – Tax-advantaged spending accounts for healthcare and/or dependent daycare expenses
Disability Insurance –Short-Term and Long-Term coverage, paid for by Allegion, provides income replacement for illness or injury
Life Insurance – Term life coverage with the option to purchase supplemental coverage
Tuition Reimbursement
Voluntary Wellness Program – Simply complete wellness activities and earn monetary rewards
Employee Discounts through Perks at Work
Community involvement and opportunities to give back so you can “serve others, not yourself”
Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching
Company
Allegion
Allegion provides mechanical and electronic security products for residential, commercial, and institutional environments.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1B2024-05-21Post Ipo Debt· $400M
2022-06-07Post Ipo Debt· $600M
2013-11-29IPO
Leadership Team
Rob Martens
Senior Vice President, Chief Innovation & Design Officer, Corporate Development
Greg Katai
VP Sales and Marketing at Yonomi
Recent News
2025-11-11
Company data provided by crunchbase