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Continental Properties · 7 hours ago

Digital Marketing Manager

Menomonee Falls, WI

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $130K/yr

5+ years exp

Continental Properties is looking for a Digital Marketing Manager to join their Marketing team at their Home Office in Menomonee Falls, WI. This role involves leading digital marketing and website strategy across the company's nationwide portfolio, driving renter demand through various digital channels and overseeing a team of Marketing Specialists.

HospitalityReal EstateReal Estate Investment

Growth Opportunities

Responsibilities

Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites - such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases

Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix

Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives

Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience

Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them

Lead and develop a team of Marketing Specialists - setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand

Qualification

Digital marketing strategySEOGoogle Analytics 4People managementGoogle AdsMeta Ads ManagerCMS platformsAdobe Creative SuiteGoogle Tag ManagerPower BIAnalytical skillsCommunication

Required

Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience

5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles

2-3+ years of people management experience, including coaching, development, and performance management of direct reports

Functional/Technical skills: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Search Console, SEO (SEMrush, Ahrefs, or similar), familiar with AI-driven search and discovery tools impacting AEO/GEO, working knowledge of CMS platforms (HubSpot, Sitecore, WordPress) to support website updates and content management

Preferred

Experience with Adobe Creative Suite, Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required

Benefits

Career Growth

Mental Health & Wellness

Balance

Community & Connection

Culture of Belonging

Performance Incentives

Industry-Leading Benefits

Family Support

Company

Continental Properties

Continental Properties develops, owns, and operate high-quality apartments and retail and hospitality real estates.

Founded in 1979

Menomonee Falls, Wisconsin, USA

501-1000 employees

http://www.cproperties.com/

Funding

Current Stage

Late Stage

Leadership Team

James Schloemer

CEO

Edward Madell

Chief Financial Officer

Recent News

PR Newswire

JVM Realty Corp. Expands Wisconsin Portfolio with Acquisition of 300-Unit Luxury Apartment Community in Madison

2025-11-04

Morningstar.com

Continental Properties Launches Development Fund IV, Targeting $200+ Million in Equity

2025-11-04

BizTimes Milwaukee

Continental Properties plans 312-unit apartment complex in Kenosha

2025-07-09

Company data provided by crunchbase