Deloitte · 17 hours ago
Account-Based Marketing (ABM) Contractor
United States
Contract
Remote
Mid Level
$65/hr - $75/hr
4+ years expDeloitte is a leading professional services firm that is seeking an Account-Based Marketing (ABM) contractor. The role involves executing targeted marketing strategies to drive engagement and revenue from key accounts, leveraging data-driven insights for personalized campaigns and collaboration with sales teams.
AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management
No H1B
U.S. Citizen Only
Responsibilities
Conduct research on target accounts, industries/sectors, and competitors to inform strategy and messaging
Regularly analyze 1st and 3rd party data from available sources to provide insights to business and sales teams regarding trends, ongoing and new opportunities, and areas for improvement
Provide actionable insights and recommendations to enhance marketing effectiveness and ROI
Work with Insights & Growth team to leverage new enterprise tools
Partner with Sales to foster alignment and accountability between teams before, during, and after campaign launch
Work with sales and business leaders to align ABM/OBM initiatives with business objectives and account plans
Serve as a marketing point of contact for ABM/OBM campaigns, ensuring seamless communication and coordination between teams
Execute multi-channel ABM programs tailored to key accounts, industry/sectors, and domains
Collaborate with business, sales, account teams, and subject matter experts to identify Ideal Client Portfolio (ICP), target accounts, personas, buyer journeys, and value propositions
Oversee highly targeted, personalized, full-funnel marketing campaigns, including paid media, demand generation, nurture, and sales enablement
Partner with sales and pursuit teams to identify and prioritize in-pipeline opportunities: Renewals, High-value deals
Develop and execute targeted marketing strategies and campaigns to support specific sales pursuits and deal cycles
Create tailored content, communications, and experiences to influence decision-makers and buying groups at critical stages of the sales process
Track, measure and report on the impact of OBM initiatives on pipeline velocity and win rates
Working with the Deloitte Digital Performance Marketing Manager, manage end-to-end campaign execution
Leverage available tech stack/tools to track performance and optimize campaigns
Manage 3rd party vendors (content syndication, programmatic media, etc.) to ensure success from campaign kickoff to closeout
Analyze data and provide regular reporting on ABM program effectiveness, ROI, and recommendations for improvement
Work with campaign leads and content teams to ensure we have tailored assets and messaging based on the campaign narrative for target accounts
Support the development of sales enablement materials: client stories, sales sheets, interactive tools, landing pages, and insights
Qualification
Required
Bachelor's degree in marketing, business, or related field
4+ years of experience leading ABM campaign strategy and execution in B2B organizations
3+ years of experience utilizing marketing automation, CRM, and ABM/OBM platforms and insights tools to identify, segment, and analyze target audiences and opportunities
3+ years of experience mapping and optimizing buyer journeys and working with marketers to define and target ideal customer profiles (ICPs)
Strong project management and organizational skills
Excellent communication, collaboration, and stakeholder management abilities
Analytical mindset with the ability to interpret data and generate actionable insights
Ability to work in a fast-paced, highly matrixed team environment
High proficiency with MS Excel, Word, and PowerPoint
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Company
Deloitte
Deloitte is a business consulting company that offers audit, consulting, financial advisory, and tax services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Anne Muraya
Chief Executive Officer - East Africa
Joe Ucuzoglu
Global Chief Executive Officer
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