Panorama Education · 4 hours ago
Product Marketing Specialist
United States
Full-time
Remote
Entry Level
$76K/yr - $112K/yr
1+ years expPanorama Education is seeking a versatile, early-career Product Marketing Specialist to join their marketing team. The role focuses on driving product adoption and supporting large-scale launch initiatives while becoming an expert in the ed tech and AI market.
AnalyticsBig DataEducationSaaS
Responsibilities
Own Mature Products: Support the GTM lifecycle for Panorama's flagship product(s), owning key releases and focusing on retention-driven messaging, feature adoption, and "better together" bundling narratives
Launch Coordination: Provide project management support for major GTM motions, ensuring that cross-functional checklists are updated, stakeholders are aligned, and timelines are met
Enablement & Content Support: Keep our standard platform decks, one-pagers, and "What's New" guides updated as the platform evolves
Expansion & Adoption: Partner with Senior PMMs, customer marketing and demand gen to create campaigns that help current customers expand their use of the Panorama platform and adopt new innovations within their existing workflows
User-Centric Focus: Write clear, concise copy for in-app announcements, help center articles, and release notes that helps educators adopt new workflows with ease
Platform Adoption: Maintain the "source of truth" for the platform's current capabilities, ensuring our Customer Success and Support teams have the most up-to-date talking points
Competitive Tracking: Help maintain our competitive intelligence "source of truth," monitoring market shifts and providing actionable summaries for the platform at large
Market Research: Support Senior PMMs in gathering customer insights and persona research to help inform future bundling and platform-level positioning
Feedback Loop Management: Systematically gather feedback from our Support and CS teams to identify "friction points" where users are struggling to adopt the platform
Qualification
Required
1-3 Years Experience: You have a background in Tech, whether in Product Marketing, Customer Success, or Project Management
Excellence in Articulation and Simplification: You have a knack for taking a technical feature and explaining it so simply that a busy teacher or principal 'gets it' in five seconds
Detail-Obsessed: You are the person who catches the typo in the release notes and notices when a screenshot in a sales deck is out of date
Resourceful & Curious: You don't wait for a briefing. You log into the product, click around, and figure out how it works yourself
High Capacity & High Standards: You move quickly and with quality and inherently push yourself without being asked
Benefits
401K with an employer match
Health, dental, vision, life insurance, and short-term and long-term disability coverage.
Flexible spending account for health care and dependent care
Wellness Reimbursement
Work from Home Reimbursement
Flexible vacation policy
Parental leave program
Company Issued Laptop
Company
Panorama Education
Panorama Education brings the power of data to education through a SaaS platform used by hundreds of school districts across the US.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$92.67MKey Investors
General AtlanticEmerson CollectiveUncork Capital
2021-09-02Series C· $60M
2019-07-10Series Unknown· $0.55M
2017-11-07Series B· $16M
Leadership Team
Aaron Feuer
Co-Founder & CEO
Catherine Chang
CFO
Recent News
EIN Presswire
2025-11-25
2025-11-05
Company data provided by crunchbase