Proskauer Rose LLP · 20 hours ago
Associate Director of Digital Marketing
NYC Metro Area
Full-time
Hybrid
Senior Level, Lead/Staff
$200K/yr - $250K/yr
10+ years expProskauer Rose LLP is a leading law firm known for its pragmatic approach to complex matters. The Associate Director of Digital Marketing is responsible for developing and overseeing the Firm’s global digital marketing strategy, managing the digital ecosystem, and collaborating with various teams to enhance the Firm's profile and reputation.
Financial ServicesInformation TechnologyLegal
Hiring Manager
Abby W.
Responsibilities
Develop, execute, and continuously refine the Firm’s digital marketing strategy to advance business goals, strengthen brand reputation, and enhance market visibility
Serve as the Firm’s lead digital strategist, responsible for website management, social media, SEO/SEM, paid media, analytics, and emerging digital channels
Ensure all digital marketing activity aligns with Firm standards, professional responsibility rules, and client-sensitive considerations
Partner with BD, Communications, PR, Branding, Events, and lawyers to develop effective digital marketing approaches for Firm initiatives, thought leadership, and practice-related content
Translate strategic priorities into actionable digital marketing programs, coordinating execution across multiple internal teams and external vendors
Manage all phases of digital campaigns; planning, execution, optimization, and reporting; making recommendations for improvement based on performance insights
Ensure cohesive and integrated use of all digital channels to support Firm communications, branding, talent, and business development efforts
Oversee the Firm’s website and supporting microsites, ensuring high-quality content, intuitive navigation, ADA compliance, strong UX/UI, and robust SEO performance
Conduct periodic audits to identify opportunities for modernization, improved attorney/practice visibility, and enhanced thought-leadership pathways
Partner with IT and external agencies to maintain a secure, stable, and technically optimized digital environment
Evaluate Firm digital marketing channels and help direct the development, integration, and enhancement of digital technologies
Collaborate with Marketing Technology, BDMC leadership, IT, and vendors to plan and evolve the Firm’s digital marketing technology stack
Identify and adopt new tools, techniques, and industry best practices that improve digital marketing performance and operational efficiency
Lead Firmwide digital reporting and analytics, measuring campaign and channel performance to guide strategic decision-making
Use data and audience insights to refine digital tactics, improve engagement, and inform future marketing initiatives
Establish and communicate digital marketing processes, standards, and best practices across the Firm
Act as the Firm’s primary resource on digital marketing strategies and trends, educating colleagues on best practices and emerging opportunities
Promote a culture of digital fluency across teams, ensuring understanding of effective digital approaches and technologies
Qualification
Required
Bachelor's or Master's degree in marketing, digital communications, or a related field
10+ years of experience in digital marketing or communications, with 5+ years leading teams; experience in a law firm or professional services environment strongly preferred
Demonstrated success developing and implementing multichannel digital strategies across websites, social media, email, and paid/organic digital campaigns
Strong analytical, strategic planning, project management, problem-solving, and change management skills
Proven ability to manage concurrent initiatives across multiple teams and locations in a fast-paced, matrixed environment
Experience building, coaching, and motivating high-performing teams
Exceptional communication skills, including the ability to present recommendations clearly, distill complex issues, and influence stakeholders at all levels
Professional, collaborative, proactive, and self-motivated approach to leadership and execution
Preferred
Experience in a law firm or professional services environment strongly preferred
Company
Proskauer Rose LLP
Clients turn to Proskauer when a matter demands excellence and innovation.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
J
James Howe
Partner
Jay Tai
Partner / Former Member, Executive Committee
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