SME · 8 hours ago
Senior Marketing Specialist
Southfield, MI
Full-time
Onsite
Senior Level
$250K/yr - $400K/yr
5+ years expSME is a company focused on marketing and training, and they are seeking a Senior Marketing Specialist to lead marketing and communication plans. The role involves developing strategies, managing budgets, and implementing campaigns across multiple channels while collaborating with various teams to ensure consistent messaging and branding.
AssociationEventsIndustrialManufacturing
Responsibilities
Leads marketing and communication plans in support of SME business units
Develop strategies, create and manage budgets, establish production schedules/timelines and implement campaigns across multi-channels including direct mail, digital media, website, advertising, mobile and social media
Manage large complex projects and budgets
Profile audience/buyers for marketing intelligence and to drive strategies and tactics
Formulate goals with Event/Product Managers
Develop and manage annual marketing budgets in $250,000 to $400,000 range. Tracking project costs to control expenses
Allocate financial resources across multi-channel marketing campaigns
Develop and execute marketing plans, set project objectives to meet established goals
Collaborate with Digital Marketing Team to develop paid and organic strategies, campaigns, schedules and budget
Work with internal creative department and/or external designer to lead the development of the creative strategy for assigned products/events
Lead the development of copy platforms and key messaging for target audiences
Lead the execution of marketing campaigns (copywriting, art direction, list development and production) for website, electronic, print, and online advertising, direct mail, sales/partner presentations, and collateral materials
Collaborate with Communications, Membership, Digital Marketing, Events and Creative to lead an integrated marketing strategy. Coordinate communications across event/product teams to ensure consistent and appropriate image and messaging across all channels
Create content, optimize for SEO/SEM and utilize analytics to monitor performance for all digital-marketing related activities including event websites, social media channels, and campaign landing pages
Assist in the development, execution and optimization of paid digital efforts, including display advertising, mobile, and SEM
Ensure digital design is optimized for branding, impact, SEO, and web development
Create/prepare production schedules and project status reports, monitor results and modify schedules/plans and budgets as required
Monitor and measure evaluation of campaign results to improve overall effectiveness and ROI
Other duties as assigned
Qualification
Required
Five or more years related experience including strong budget and project management skills
Bachelor's degree in Business, Marketing or Advertising, or related field
Excellent written and verbal communication skills
Experience with paid search marketing including keyword research, campaign building, testing and optimization, data analytics
Google AdWords, Google Analytics, retargeting; Facebook, Twitter; LinkedIn advertising
Company
SME
SME is an organization for individuals, students, educators and companies involved in all facets of manufacturing.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeannine Kunz
Executive Director & CEO
Steve Prahalis
Chief Operating Officer
Recent News
Society of Manufacturing Engineers
2025-10-28
Company data provided by crunchbase