Magrino Public Relations · 10 hours ago
Digital Account Coordinator
NYC Metro Area
Full-time
Hybrid
New Grad, Entry LevelMagrino Public Relations is seeking a Digital Account Coordinator to join their Digital division. The role involves managing social media platforms for agency clients, developing creative content, and analyzing digital performance to enhance marketing strategies.
AdvertisingMarketingPublic RelationsSocial Media
Hiring Manager
Stefanie Berman
Responsibilities
Develop and post engaging content for social channels, including copy and visual concepts, utilizing creative content tools such as Canva, Brandwatch, and Facebook Creator Studio
Report on digital channel performance, online reviews and feedback from clients and fans, analyzing stats from tools such as Brandwatch and within the platforms’ back-end
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Social channel community management for multiple clients, responding to users in a timely manner
Suggest new ways (i.e. promotions, contests, competitions, etc.) to attract prospective followers and customers
Research audience preferences and discover current trends
Development of influencer lists and vetting of influencers, utilizing tools such as CreatorIQ
Draft influencer pitches and creative briefs
Monitor and live-engaging with influencer content
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
Stay up-to-date with online conversations and social listening
Manage client services deliverables such as meeting agendas, recaps, etc., liaising with PR team when applicable
Introductory social advertising implementation, including boosting posts
Assist with shot list development and social media photo shoots
Other duties may be assigned
Qualification
Required
Attention to Detail: the ability to see and pay attention to details; the ability to recognize the component parts of a procedure or object. And to verify the correctness or error in an individual part or procedure
Proactivity: the ability to look ahead and anticipate
Communication (Written & Verbal): the ability to produce communication that is comprehensive (includes all the relevant details), accurate (all details are correct), appropriate (has the right tone and level of formality), contains composition, (has correct spelling and grammar) is clear, (is understandable) in writing and orally
Adaptability: the ability to adjust to changes surrounds ideas, responsibilities, trends, expectations, and other processes
Time Management- the ability to prioritize deliverables from high to low priority and submit quality work in a timely manner
Bachelor's Degree in Communications, Social Media, Marketing, PR, Journalism or related field
Previous internship experience in related field
Understanding of how content is shared and consumed differently across digital, social and mobile platforms
A passion for all things social, including what's trending and who's talking about it
Ability to use analytics to help drive decisions and overall strategy
Ability to work in a fast-paced environment and multi-task
Excellent communication skills, both verbal and written
Preferred
Familiarity with content tools such as Canva
Company
Magrino Public Relations
Magrino Public Relations is a PR and Communications company that organizes campaigns.
Founded in 1992
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Susan Magrino
Founder & CEO
Allyn Magrino
Co-Founder ,President & Chief Operating Officer
Company data provided by crunchbase