Adobe · 16 hours ago
Sr. Growth & Community Program Manager - Project Aqua
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$112K/yr - $215K/yr
8+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a Sr Growth & Community Program Manager to build and scale the ecosystem around Project Aqua, an AI-enhanced creation app for kids and families, focusing on community-led growth strategies and authentic engagement.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Design and own community-led growth strategy Build the first version of Aqua’s Growth & Community Playbook, defining scalable frameworks for challenges, UGC loops, and creative prompts
Partner with PMM to launch early community pilots such as “Kids Create” challenges and ambassador programs
Identify high-impact events, conferences, and forums to engage directly with K–12 educators (virtual and in-person)
Build trust with parents and educators Define Aqua’s brand voice, safety narrative, and trust messaging for families and educators
Launch parent-facing trust campaigns focused on transparency, safety, and creativity with AI
Create educator-facing value propositions and proposals that clearly articulate learning outcomes, classroom use cases, and adoption benefits
Develop creator, influencer, and partner ecosystems Test influencer impact on install growth, engagement, and sentiment
Collaborate with Social and Comms teams on creator coordination, approvals, and reporting
Explore engagement with family and education organizations (e.g., Girl Scouts, organizations serving children, PBS Kids) and child-safe platforms
Design lightweight value frameworks to evaluate partnerships and educator programs, including lead quality, activation, and downstream adoption
Create feedback loops between community and product Build dashboards and reporting to share insights across Product, Design, and Marketing
Publish regular Community Insights reports to inform roadmap and strategy
Own follow-up workflows for educator leads, ensuring timely engagement, clear next steps, and measurable conversion into pilots or active usage
Evangelize Project Aqua internally and externally Represent Aqua at events, webinars, and community showcases
Contribute to parent- and educator-facing storytelling across blogs, livestream, and media
Serve as a connector between Aqua and the broader education and family-tech ecosystem
Qualification
Required
8+ years of experience in growth, community, influencer, or ecosystem marketing within consumer or creative tech
Demonstrated success building or scaling community-led growth programs from early stage to repeatable systems
Ability to analyze qualitative and quantitative data and translate insights into clear strategies and actions
Comfort representing a product publicly and serving as a trusted internal advocate
Experience defining success metrics and value for programs or events, and operationalizing follow-up to drive real adoption
Preferred
Experience working on kids, family, or education products, with an understanding of parent trust dynamics
Familiarity with creator platforms, UGC ecosystems, or products built around user engagement
Background working with educators, schools, or youth-focused organizations
Passion for creativity, and the role of AI will play in empowering the next generation of creators
Benefits
Short-term incentives in the form of the Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
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