Backbone Media · 10 hours ago
Media Planner & Buyer for TV, CTV & Audio
Backbone Media is the country’s leading active lifestyle marketing agency, helping brands achieve their marketing goals. The Media Planner & Buyer will be responsible for driving the execution of integrated media strategies, managing projects, and ensuring high-quality delivery across various teams.
AdvertisingMarketing
Responsibilities
Own end-to-end delivery for priority client initiatives across integrated teams
Translate high-level strategic directives into actionable project plans with clear milestones, owners, and timelines
Develop and maintain project documentation including scopes, schedules, budgets, RACI frameworks, and KPI tracking
Coordinate day-to-day execution across account, media, analytics, creative, finance, and operations teams
Manage timelines, dependencies, and resourcing to keep workstreams moving in sync
Proactively identify risks, constraints, and roadblocks; develop contingency plans and escalate when necessary
Establish and maintain processes for managing scope changes and ensuring quality standards
Lead status meetings, work sessions, and retrospectives to drive accountability and continuous improvement
Drive wrap-ups, performance readouts, and next-step planning for ongoing initiatives
Prepare clear, executive-ready communications and presentations for leadership and client stakeholders
Qualification
Required
Bachelor's degree
4+ years of project management experience, preferably in an agency or in-house brand environment
Proven ability to manage complex, cross-functional initiatives under tight timelines
Strong organizational skills and attention to detail
Excellent written and verbal communication skills
Comfort working with senior leadership and presenting project status clearly and confidently
Ability to remain calm, decisive, and solutions-oriented under pressure
Preferred
Experience managing media, analytics, or creative workstreams
Familiarity with agile or hybrid project management methodologies
Curiosity about marketing, media, and measurement
A sense of humor and appreciation for teamwork and collaboration
Passion for the outdoors and an active lifestyle
Benefits
Medical (including employer 100% paid option)
Dental & vision
401(k) match
Wellness benefit
Home office stipend
Professional development assistance
Paid volunteer hours
Parental leave
Flexible schedule
Company-wide offsites
Remote/hybrid workplace