evo · 20 hours ago
Campaign Lead
Seattle, WA
Full-time
Hybrid
Entry, Mid Level
$72K/yr - $80K/yr
2+ years expevo is a leading multi-channel retail brand focused on building community and igniting the adventurous spirit. The Campaign Lead will own the development of all batch email and SMS communications, crafting a cohesive communication framework to drive customer engagement and retention objectives.
ApparelE-CommerceEventsFashionRetailSporting GoodsSports
Responsibilities
Lead strategy for all batch (campaign) email and SMS communications, ensuring alignment with seasonal priorities, merchandising moments, brand stories, key segments, and loyalty strategy
Define and refine cadence, versioning strategy, segmentation plans, targeting logic, and connective storytelling across evo’s ecosystem (ecommerce, stores, Trips, Hotel, rentals, service, vertical brands)
Overhaul and maintain the email calendar to ensure coherent, layered messaging across categories, seasons, regions, and customer cohorts
Collaborate closely with Brand, Merchandising, Retail, Events, and Creative teams to brief in all messages and ensure campaigns support top priorities and retention goals
Develop messaging strategies that increase awareness, understanding, and usage of the loyalty program through personalized placements, dynamic content, and behavioral triggers
Build, QA, and deploy campaigns using plugins, templates, dynamic product blocks, automation and AI-assisted workflows to streamline production
Maintain a highly efficient, repeatable campaign build process, continually identifying opportunities to optimize speed-to-market, reduce manual steps, and apply AI tools to accelerate execution
Ensure campaigns follow best practices for inbox placement, deliverability, segmentation governance, and file health
Collaborate with CRM Manager & Brand Managers to inform email deliverables and ensure timely creative reviews
Own QA workflows ensuring content accuracy, segmentation integrity, accessibility, and rendering across all devices and email clients
Ensure all communications meet evo’s standards for:
ADA compliance
Mobile-first readability
Dark-mode resiliency
Responsive layout
Brand voice and design consistency
Build and maintain a data-backed A/B testing roadmap across:
Subject lines & preview text
Cadence & timing
Creative layouts
Dynamic content & product logic
Segmentation & versioning
Mobile UX & CTA placements
Analyze campaign and test performance, distilling insights that elevate engagement, loyalty behaviors, and conversion across channels
Regularly share insights and recommendations with CRM leadership, Creative, Brand, Merchandising, and broader cross-functional partners to influence optimization strategies
Qualification
Required
2-3 years in CRM, email/SMS marketing, digital marketing, or lifecycle communications - ideally in ecommerce, retail, or a segment-driven consumer brand
Hands-on experience with ESP, including segmentation, template building, QA, dynamic blocks, and analytics
Familiarity with collaborative design environments; working knowledge of Figma is strongly preferred
Comfort working with AI-enabled tools to streamline workflows, enhance personalization, improve build efficiency, and support testing or optimization
Strong understanding of segmentation logic, personalization strategies, merchandising storytelling, and data-informed decision-making
Proven ability to manage complex send calendars and juggle multiple, multi-version campaigns
High attention to detail - especially in QA, copy accuracy, segmentation integrity, and template consistency
Analytical, curious mindset with the ability to translate data into actionable optimizations
Strong communication and collaboration skills across Creative, Merchandising, Brand, Retail, and Data teams
Preferred
Basic coding knowledge (HTML/CSS) to support email template troubleshooting, dynamic content setup, and ESP builds
Benefits
100% paid health dental and vision
Paid vacation time
Sick leave
40 hours volunteer paid time off
Paid parental leave for birthing & non birthing parents
Retail quarterly bonus program
Profit share program
Long-term compensation program
401k matching
Employee discount and access to pro deals on most the products we sell
NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
Bike finance program and bike stipend
Time together outside
Volunteer activities
Community events
Ride days and annual retreat
Flexible work schedules
Remote work for eligible roles
And dog friendly offices
Career pathing
Leadership development
Network development
Training and performance feedback
Company
evo
We are an outdoor retail and experiences company, focused on providing unique experiences across our locations in Canada, US, and Japan.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$16.86M2024-09-13Series Unknown· $3.29M
2010-12-01Series B· $6M
2010-07-08Series Unknown· $6.58M
Leadership Team
B
Bryce Phillips
Founder & CEO
Company data provided by crunchbase