Bloom Ads Global Media Group · 4 hours ago
Paid Search Specialist
Los Angeles, CA
Full-time
Onsite
Mid Level
$55K/yr - $70K/yr
3+ years expBloom Ads is a rapidly growing advertising agency that combines world-class media capabilities with cutting-edge statistics. The Paid Search Specialist plays a key role in managing the setup, maintenance, and monitoring of digital performance media, including paid search and eCommerce, while collaborating with cross-functional teams.
AdvertisingBrand MarketingInsuranceMarketing
Responsibilities
Account/Campaign development and management for Paid Search initiatives
Cross-Brand oversight of all campaigns, including coordination of planning, activation, and reporting
Supporting the Account teams with ongoing client and team collaboration
Professional communication with clients, vendors, and agency team partners
Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
Creation and delivery of effective media plan details for integrated paid search, and advertising campaign efforts – in context to wider media efforts
Developing, optimizing, and maintaining paid search campaigns for clients, including coordination of assets between creative agencies and client teams budget management, and the ongoing pursuit of new opportunities
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with other platforms
Maintaining and optimizing client campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
Analyzing and reporting data on a daily/weekly / bi-weekly/monthly & ad- hoc basis
Develop, document, and implement Paid Search media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client
Qualification
Required
Bachelor's Degree required
Minimum 3+ years of marketing experience
3+ years of SEM experience
Strong analytical skills
Attention to detail
Ability to collaborate with cross-functional teams
Account/Campaign development and management for Paid Search initiatives
Cross-Brand oversight of all campaigns, including coordination of planning, activation, and reporting
Supporting the Account teams with ongoing client and team collaboration
Professional communication with clients, vendors, and agency team partners
Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
Creation and delivery of effective media plan details for integrated paid search, and advertising campaign efforts – in context to wider media efforts
Developing, optimizing, and maintaining paid search campaigns for clients, including coordination of assets between creative agencies and client teams budget management, and the ongoing pursuit of new opportunities
Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
Strong familiarity with 3rd-party tracking vendors and integrating with other platforms
Maintaining and optimizing client campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
Analyzing and reporting data on a daily/weekly / bi-weekly/monthly & ad- hoc basis
Develop, document, and implement Paid Search media best practices within client accounts
Keeping abreast of industry news and developing POVs to communicate relevant updates to client
Strong working understanding of the digital advertising industry and platforms, including major players and supporting technology
Demonstrable experience working on enterprise level media accounts with large ($1M+) budgets
Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
Understanding of broader media planning and buying – to ensure integration/ coordination with wider media objectives occur
Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Excellent writing and communication skills
Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills
Preferred
Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) highly preferred
Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)
Benefits
Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
Generous vacation policy
Holiday PTO + Work-from-Home Fridays
Company contributions to 401(k) retirement savings
Paid volunteer hours to support causes you care about
Professional development opportunities
Free snacks (mostly healthy!)
Coffee Thursdays to fuel creativity
Monthly lunch & learns to expand your expertise
Quarterly town halls with food, prizes, and company updates
Team parties and celebrations to recognize achievements
Company
Bloom Ads Global Media Group
Welcome to Bloom Ads, Inc. a fully integrated media planning and buying agency headquartered in Los Angeles. Our obsession with media is your gain.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Lisa Nichols Jell
Chief Strategy Officer/Partner/Co-Founder
Barbara Weeks
CFO
Recent News
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