Priority Power · 18 hours ago
Digital Marketing Specialist
Houston, TX
Full-time
Hybrid
Entry, Mid Level
2+ years expPriority Power is an independent energy management services and consulting firm. The Digital Marketing Specialist will support and execute multi-channel digital marketing initiatives with a strong focus on LinkedIn social media management, digital campaign execution, Salesforce integration, and performance analytics.
ConsultingEnergy Management
Responsibilities
Own and manage Priority Power’s presence on LinkedIn, including scheduling content, monitoring engagement, and optimizing performance
Occasionally execute and maintain paid social and digital advertising campaigns (primarily LinkedIn Ads; may include Google Ads and display)
Maintain campaign calendars, assets, timelines, and deliverables to ensure smooth execution
Assist with multi-channel marketing initiatives across paid media, SEO, email, and digital outreach
Update and maintain landing pages, and digital assets using CMS tools (e.g., HubSpot, Pardot / Salesforce Marketing Cloud)
Assist with marketing emails and digital communications, ensuring proper Salesforce integration and automation triggers
Establish baseline digital marketing metrics and track progress over time
Report on progress, including clicks, conversions, engagement, cost per lead, and channel performance
Use Salesforce, Google Analytics, and social media analytics tools to improve tracking accuracy and identify optimization opportunities
Support marketing data maintenance, lead routing workflows, and integrations that ensure accurate syncing between platforms
Qualification
Required
2–5 years of experience in B2B digital marketing, with hands-on experience in social media management (LinkedIn preferred), data analytics, and digital campaign execution
Recent experience Salesforce integrations or automations
Strong analytical mindset with the ability to interpret data, identify trends, and provide insights
Highly detail-oriented and process-driven with strong organizational skills and ability to manage multiple project simultaneously
Self-motivated and proactive, with the ability to learn new tools and work both independently and collaboratively
Excellent written communication skills
Preferred
Skilled in digital advertising platforms (LinkedIn Ads, Google Ads), Google Analytics, and CMS tools
Working experience in energy, power, oil & gas, or industrial manufacturing sectors
Benefits
Flexible Work Environment
Equal Opportunity Employer
Company
Priority Power
Priority Power is an independent energy management services and consulting firm.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-07-30Acquired
Leadership Team
Joe Loner, CFO, CPA, CGMA
Chief Financial Officer
Earle W. Pratt III
Chief Operating Officer
Recent News
2024-02-11
Linklaters
2024-01-28
Company data provided by crunchbase