University of Rochester Advancement · 18 hours ago
Senior Brand and Copywriting Specialist, UM&C
Wallis Hall
Full-time
Onsite
Mid, Senior Level
$64K/yr - $96K/yr
5+ years expThe University of Rochester is a community committed to the values of equity, leadership, and integrity. They are seeking a Senior Brand and Copywriting Specialist who will serve as a strategist and high-level subject-matter expert, supporting the development of effective marketing plans and delivering engaging content to achieve the university's strategic goals.
Higher Education
Responsibilities
This role serves as a strategist, high-level subject-matter expert, senior marketing copywriter, content creator and brand manager
Supports development of effective marketing plans and creative briefs and delivers high-quality, timely, engaging content that measurably helps achieve goals of the University of Rochester's strategic plan
Supports local, national and international brand and enrollment marketing and social media efforts as well as idea generation and content production scheduling
Engages in hands-on writing, strategic thinking, and fostering team collaboration
Translates complex concepts into clear, compelling, and customized narratives and headlines that resonate with diverse audiences throughout varied brand platforms
This role amplifies the voice of University of Rochester’s brand across multiple channels and plays a critical role in major University marketing initiatives––constructing customized approaches for each key target audience, using strategy and data insights as part of their roadmap
This role also manages brand consistency through trademark and licensing efforts with creative and product development, and through supporting the University’s daily brand management system (Marq)
Serves as a guardian of University of Rochester’s brand voice by ensuring all copy aligns with brand voice as well as tone and style guidelines, messaging toolkits, and other resources, maintaining consistency across all channels
Crafts sophisticated, persuasive creative briefs and copy for critical marketing initiatives, including University-level admissions/enrollment and enterprise brand marketing campaigns
Edits and proofreads all copy to ensure accuracy, clarity, and grammatical correctness
Presents creative writing solutions and content strategy to University Marketing and Communications leadership and key stakeholders, effectively communicating the rationale behind strategic decisions
Serves as consultant, senior writer, and content creator for assigned areas
Completes assigned projects that are complex in nature, including multi-channel advertising campaigns, anthem messaging, and creative platform systems
Writes and edits engaging copy for a wide range of marketing materials, including advertising and media placements, website content, digital campaigns, social media posts, editorial content, marketing collaterals, and video and audio scripts
Develops materials specific to audience needs
Collaborates with marketing partners and creative teams to develop concepts and messaging for integrated marketing campaigns
Leads audience targeting with tailored content that resonates with specific target audiences, understanding their motivations and information needs
Assists the University Marketing team in tracking the performance of content and campaigns, using data to inform future writing strategies
Translates data and insights into actionable content plans
Makes recommendations and implements changes and content optimizations to drive increased audience engagement
Incorporates search engine optimization (SEO) best practices into web copy to improve visibility and organic search rankings
Serves as counsel to colleagues in content writing and marketing positions across the University, providing constructive feedback to help elevate the quality of work
Collaborates closely with designers, marketing strategists, and University Marketing and Communications leadership to deliver strategic and impactful content
Conducts research to gather information and data for marketing campaign development, including conducting interviews with students, faculty, staff, alumni, patients, and other key constituencies
Incorporates research findings into tailored content development and messaging to help achieve campaign goals
Manages brand consistency through trademark and licensing efforts with creative and product development
Analyzes vendor inquiries for merchandise to ensure all requests falls within brand guidelines
Flags potential brand compliance concerns to the brand marketing team for review
Supports the University’s daily brand management system (Marq) with brand counsel and platform intelligence
Supports the brand marketing team by coordinating content production and scheduling interviews as well as video and photo shoots
Other duties as assigned
Qualification
Required
Bachelor's degree in Communications, Journalism or related field required
5 years of relevant experience required
Proven track record of success in content strategy and execution required
Exceptional writing, editing, and proofreading skills required
Ability to write for an array of advertising placements, including those with short, energetic and cohesive approaches required
Strong attention to detail and the ability to successfully manage multiple projects simultaneously. Strong time management skills required
Strong collaboration skills with experience working with, and providing feedback to, team members required
Ability to accept and adapt to constructive feedback required
Strong verbal, written and interpersonal communications skills required
Demonstrated proficiency in writing and editing content based on target audience required
Preferred
7 years of professional copywriting experience, with a significant portfolio showcasing work on large-scale campaigns, preferably in a higher education or complex B2C environment preferred
Deep understanding of brand storytelling, marketing principles, and digital content channels preferred
Experience presenting to and managing relationships with senior-level stakeholders, ensuring diplomacy in all discussions preferred
Proficiency in software and project management tools that include, but are not limited to: Microsoft Office Suite, Adobe Creative Suite, Marq, Basecamp, Google/Looker Studio, and Salesforce preferred
Company
University of Rochester Advancement
The University of Rochester, one of the nation’s top private research universities, has built a national caliber advancement program in support of the largest campaign in the University’s history.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase