Director of Marketing - Restaurants jobs in United States
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Leap Brands · 4 days ago

Director of Marketing - Restaurants

positionPhiladelphia, PA
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$100K/yr - $130K/yr
date8+ years exp

Leap Brands is seeking a Director of Marketing to drive the growth of their restaurant brand. The ideal candidate will define the brand’s scaling strategy while ensuring successful execution of local SEO, promotions, and digital loyalty programs across all locations.

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Hiring Manager
Chris Wunder
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Responsibilities

Brand Architecture: Define and protect the brand voice, visual identity, and positioning as we scale
Unit Economics: Partner with Operations to analyze Win Per Unit (WPU) and Average Check size, designing promotions that protect margins rather than just driving "cheap" traffic
Market Entry Playbook: Develop a repeatable "New Store Opening" (NSO) marketing playbook that ensures every new location hits the ground running with a built-in "Founding Members" database
Guest Data Platform (GDP): Own the guest journey by integrating our POS, WiFi, and Online Ordering data into a unified Guest Data Platform to drive personalized, behavior-based marketing
OmniSearch Ecosystem: Manage our "Digital Front Door"—ensuring 100% accuracy in Local SEO (Google Business Profiles, Apple Maps) and driving "Review Velocity" to keep us at the top of local rankings
Performance Media: Oversee hyper-local, geo-targeted ad spend (Meta, Google, TikTok) with a focus on Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
LTO & Menu Innovation: Lead the rollout of seasonal menus and LTOs, coordinating everything from food photography and POP (Point of Purchase) materials to staff upselling training
Authentic Storytelling: Eschew "over-polished" ads for an authentic content strategy. You will oversee (and often capture) behind-the-scenes, staff-led, and user-generated content (UGC) that builds community
Loyalty & Retention: Manage the 2026 "Retention Engine"—using SMS and Email automation to win back lapsed guests and reward our "Heavy Users" without relying on deep discounts

Qualification

Multi-unit hospitality marketingDigital marketing strategyGuest Data PlatformLocal SEOAI-driven marketing automationOperational executionLoyaltyRetentionAuthentic storytellingCommunication skills

Required

8+ years in multi-unit hospitality marketing
Experience in a 'Scaling Event' (taking a brand from 10 to 50+ units)
Comfortable in a Google Analytics dashboard
Comfortable in a commercial kitchen talking to a General Manager about plate presentation
Expert-level knowledge of 2026 restaurant tech (e.g., Olo, Toast, Fishbowl, or Bloom Intelligence)
Expert-level knowledge of AI-driven marketing automation

Preferred

MBA or equivalent experience in business strategy is highly preferred
Proven track record of 'Growth Alpha' is the ultimate qualifier

Company

Leap Brands

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Leap Brands is a multi-faceted service provider that focuses on talent acquisition and educational platforms for job seekers and employers.
dateFounded in 2023
location
Whippany, New Jersey, USA
people-size11-50 employees
web-link
https://leapbrands.io/

Funding

Current Stage
Early Stage

Leadership Team

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Chris Wunder
Founder, Chief Executive Officer aka Leap Prasident
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Chaz Cervino
President & Co-Founder
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Company data provided by crunchbase