Ferguson · 16 hours ago
Marketing Strategy Manager - Non-Residential
United States
Full-time
Remote
Senior Level, Lead/Staff
$7,383.34/mo - $11,816.67/mo
10+ years expFerguson is a Fortune 500 company providing quality supplies across various industries. The Marketing Strategy Manager - Non-Residential is responsible for developing and overseeing marketing strategies to generate new customers, reduce churn, and improve customer loyalty in the non-residential sector.
Wholesale
Responsibilities
The role will serve as the primary marketing contact for the business and will develop and oversee national marketing initiatives for the company’s non-residential business including but not limited to advertising plans, print marketing, customer events, digital advertising, owned media, and other national and focus market initiatives
Possess a strong understanding of the non-residential markets, including customer needs, buying behaviors and project-driven sales environments
Analyze customer insights and market analysis to build successful strategies that align with the business’s objectives and company’s financial goals. In addition, maintain awareness of competition and target audiences to identify industry trends and guidelines to ensure the company's marketing efforts are innovative and effective
Demonstrate a thorough understanding of assigned Non-Residential customer groups, including strategic objectives, business models, customer segments, supplier relationships, strategic brands, sales motions, and value propositions
Build measurable marketing programs across channels and segments aligned to the customer lifecycle, supporting sales teams, driving customer loyalty, generating revenue, and promoting Ferguson’s value proposition
Draft marketing plans to include customer-facing marketing programs, demand generation (lead nurturing, tradeshows and events), marketing campaigns (advertising, performance), sales enablement tools (brochures, print marketing, presentations), customer communications (email marketing, social media, web content, direct mail) and coordination of all other promotional programs for the business
Work closely with the business to acquire new customers and grow loyalty, prevent churn, and increase market share using a broad range of marketing strategies and tactics, partnerships, and customer data
Financially responsible for the customer group marketing budget, vendor funds/co-op and submit budget proposals according to the annual planning and budgeting process
Understand the business group’s performance, objectives and roadmap in order to contribute to business planning at the executive level and translate to a marketing strategy consistent with the organization's product / category / supplier strategy
Participate in regular business reviews with executive leadership and strategic teams and ensure the alignment of the marketing plans to objectives, performance results and goals
Responsible for making moderate to significant improvements of processes, systems, policies, or products to enhance performance of marketing campaigns drawing from analysis of sales and customer data, performance reporting and prior experience
Serve as the primary communicator – within Marketing, for the business and strategic department partners – for marketing strategy and initiatives for the non-residential business. Establish and communicate campaign targets, objectives, and goals and set performance expectations aligned with capabilities and budget
Partner with Category Management, Own Brand Marketing, Customer Group leadership, and Brand teams to understand key initiatives for the enterprise and the residential business and find opportunities to integrate strategy and objectives into marketing plans
Work in close partnership with Customer Experience and Analytics team to distill performance reports and customer research for relevant consumer insights, opportunities and difficulties
Engage directly with Marketing teams from Integrated Media and Creative & Content to define tactics and map the end-to-end customer campaigns and marketing programs and measurement. Draft creative and media briefs and provide customer data and insights to meet objectives for all assets
Work with partners in Brand Strategy to support, leverage and extend the enterprise brand messaging and positioning and align customer groups accordingly
Cultivate strong relationships and serve as the primary marketing point of contact for vendor partners supporting Non-Residential customer groups
Develop marketing opportunities and programs for vendor MDF / co-op that align with the business objectives, support category and product strategy, and deliver value for our customers
Provide regular correspondence and performance reporting for key strategic vendors identified by the business and category management teams
Assist Marketing Insights and Analytics team with analysis of performance reports, sales data and customer behavior to provide feedback and recommendations to business leadership regarding the effectiveness of customer and category marketing campaigns
Host quarterly marketing reviews with internal teams and business leadership providing campaign analysis, state of marketing, opportunities and forecasts
Assist in preparation of marketing team and business meetings, including quarterly vendor meetings, monthly marketing presentations and annual performance reviews
Lead marketing specialists serving the business to align local and national initiatives for maximum impact
Prioritize workload and goals for direct reports, ensuring associates have the support necessary to deliver on work successfully. In addition, monitor the performance of direct reports, providing and documenting annual performance goals and feedback
Host regular working sessions to review initiative progress, confirm ownership, outputs, and timelines across marketing teams
Participate in leadership meetings and represent associate concerns, policies and guidelines to the management team
Represent the organization to customers, associates and leadership as needed and abide by all company policies, rules, regulations, and safety guidelines
Maintain corporate identity, brand and design standards, and policies while creating marketing programs that effectively describe and promote the business, services, and products
Communicate clearly and concisely in a variety of formats, including email, phone calls and in-person meetings with marketing associates, business group leadership, and vendor partners and suppliers
Qualification
Required
Bachelor's Degree in related field; or equivalent B2B marketing work experience
10+ years' experience in B2B marketing; preferably supporting complex, project-driven or Non-Residential markets
Strong Non-Residential Ferguson experience ideal
Possess strong oral and written communication skills and the ability to work both independently and within a team
Previous team leadership experience, with an ability and passion for talent development
A leader who can prioritize well, listen and communicate, both verbally and written, across all levels of the organization
Consistent record of developing and implementing successful B2B marketing campaigns that drive business results
Strong analytical skills, with the ability to use data to drive decision-making and optimize campaign performance
Working knowledge of MS Office 365 software
Benefits
Health
Dental
Vision
Paid time off
Life insurance
401(k) with a company match
Mental health coverage
Gender affirming and family building benefits
Paid parental leave
Associate discounts
Community involvement opportunities
Company
Ferguson
Since 1953, Ferguson has been a leading source of quality supplies for a variety of industries.
10001+ employees
H1B Sponsorship
Ferguson has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (4)
2023 (6)
2022 (5)
2021 (11)
2020 (4)
Funding
Current Stage
Public CompanyTotal Funding
$1.5B2025-09-18Post Ipo Debt· $750M
2024-10-01Post Ipo Debt· $750M
2008-11-12IPO
Leadership Team
Kevin Murphy
President & Chief Executive Officer
Blake Luse
Senior Director, Enterprise Strategy & Planning
Recent News
The Virginian-Pilot
2025-12-27
2025-12-15
2025-12-10
Company data provided by crunchbase