NASCAR · 14 hours ago
Senior Coordinator, Track Content
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
4+ years expNASCAR is a community of passionate individuals united in growing the sport. They are seeking a Senior Coordinator, Track Content responsible for digital and social media content creation and execution for assigned racetracks.
RacingSports
Responsibilities
Use creativity and knowledge of best practices to create and edit social media copy and multimedia content, including some shooting and editing photos and video
Develop and execute social media content and campaigns for assigned track social media handles including but not limited to Facebook, Instagram and Twitter
Community management for assigned social media accounts including monitoring and engaging with fans and industry stakeholders, using independent discretion and judgment to determine appropriate responses in real time
Monitor, protect, and promote the company’s brand voice in social media; review and monitor all platforms to ensure consistency of messaging and alignment with business goals
Develop and publish original, creative and editorial elements for track websites
Utilize advanced writing and editing skills for editorial web publications
Train and educate colleagues on social media best practices
Closely track emerging trends, tools, and platforms in the social / digital space
Maintain working knowledge of client server, web technologies and/or systems integrations
Provide race weekend coverage, including live race updates and attendance at some events
Develop and manage weekly and monthly content calendars
Communicate and collaborate with other departments and track staff (e.g. Comms, media buying)
Work a non-traditional work week, including nights and weekends
Travel: 30% travel required including weekends
Qualification
Required
Bachelor's degree from four (4) year college or university required
Minimum four (4) years of current digital and social media content experience; or equivalent combination of education and experience
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
Media Post
2026-01-23
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