Consumer Insights Manager jobs in United States
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Jockey International, Inc. · 5 hours ago

Consumer Insights Manager

Jockey International, Inc. is a family-owned company recognized for delivering feel-good comfort through its premium apparel. The Consumer Insights Manager will lead consumer research initiatives to gather market intelligence and provide critical insights that drive product development and marketing strategies.

ApparelE-CommerceFashionLeisureLifestyleRetail
Hiring Manager
Aaron Shanahan
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Responsibilities

Responsible for initiating, designing, executing, and interpreting primary and secondary data to formulate reports and make recommendations to the Jockey organization. Applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations
Partner with various departments to execute primary research to identify and substantiate business opportunities for Jockey
Develop market research plans and identify qualitative and/or quantitative methodologies to address specific business questions regarding product/brand positioning, pricing, concept testing, etc
Design and field surveys and qualitative guides to ensure the necessary insights are captured in the research
Collaborate with Data Science team to improve data collection/usage across sources
Explore tools in partnership with Data Science team to improve research efficiency
Identify and promote opportunities to partner with Jockey's data science team for more effective discovery of actionable consumer insights
Conduct in-depth data analyses from research
Develop and present research reports containing actionable recommendations to all levels of the organization
Partner with external vendors to deliver insights and needs
Manage Consumer Insights budget
Analyze secondary research data and product actionable reports for internal clients
Provide input in the development of strategies that are developed from insights
Monitor and evaluate industry trends and provide a forward view to potential impact

Qualification

Qualitative researchQuantitative researchData analysisSurvey softwareMarket researchAnalytical skillsApparel industry experienceCritical thinkingStrategic thinkingCommunication skillsTime managementTeam managementCollaboration

Required

Must have a minimum of 3-5 years of qualitative and quantitative research experience, supporting product, marketing, and/or brand insight needs
Bachelor's degree in related field (i.e. Research, Data Analytics, Merchandising)
Previous experience with syndicated research
Experience creating, executing and analyzing quantitative surveys
Experience with survey software and tools (i.e. Alchemer, Cint)
Demonstrated analytical and critical thinking skills
Demonstrated ability to think strategically, objectively, and creatively
Demonstrated ability to drive projects and results and to execute responsibilities independently
Ability to collaborate with internal and external clients and colleagues effectively virtually or in-person as required
Excellent communication skills and ability to work collaboratively
Time management skills are critical

Preferred

Apparel and/or retail industry experience preferred
Some direct or indirect experience managing individuals or teams preferred
Experience working with data science/analytics teams preferred

Benefits

Medical/Dental/Life/Vision
401(k)
Educational support
Paid Volunteerism program
Fitness club discounts
Onsite health & wellness programs
Generous employee discounts
A business casual work environment
A challenging work environment
Exciting career growth opportunities

Company

Jockey International, Inc.

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At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate and improve.

Funding

Current Stage
Late Stage

Leadership Team

J
Jake McGhee
Vice President, New Business Development and Community Engagement
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Janet Frederick
Sr. Director, Retail Stores and Consumer Care
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Company data provided by crunchbase