Expedia Group · 10 hours ago
Marketing Operations Manager
Washington - Seattle Campus
Full-time
Onsite
Mid, Senior Level
$116K/yr - $163K/yr
5+ years expExpedia Group is a leading company in the travel industry, dedicated to creating innovative solutions for global travel. The Marketing Operations Manager will support the design of marketing automation strategies and manage automated marketing campaigns to enhance partner experiences and drive growth.
CommunitiesInternetReservationsTask ManagementTechnical SupportTicketingTourismTransportationTravel
Responsibilities
Work with internal marketing stakeholders to gather requirements and translate them into clear briefs for technical teams and marketing systems owners, ensuring Marketo, Salesforce, and related tools can deliver on those requirements
Create and manage automated, multi‑touch prospect and customer lifecycle programs (campaigns and journeys), including build, QA, launch, and ongoing optimization
Partner with the technical and data teams to review and validate data structures (including custom objects and JSON payloads) used to support campaigns, segmentation, and personalization
Contribute to the design of data flows and field mappings between Marketo and other systems to support accurate routing, reporting, and attribution
Manage process design and documentation: identify, design, and document scalable workflows, SLAs, and standard operating procedures that enable the marketing team to work efficiently and with consistency
Support data migration projects and system updates/changes, ensuring business requirements are met; assist with data validation (e.g., field values, picklists, sync rules) and highlight risks to Marketo <> Salesforce integrations and program triggers
Make recommendations and provide input on goals, objectives, and marketing automation best practices, acting as an internal consultant for campaign design, audience strategy, and operational feasibility
Be accountable for on‑time, high‑quality execution of automation projects and campaigns, collaborating closely with campaign owners to test, troubleshoot, and optimize for performance
Monitor campaign performance, operational metrics, and data quality, surfacing insights and opportunities to improve conversion, engagement, and process efficiency
Maintain and evolve Marketing Operations documentation, including campaign templates, naming conventions, workflow diagrams, and process guides
Qualification
Required
5+ years of hands‑on Marketo administration experience in a B2B tech environment, with strong working knowledge of Salesforce
Demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams, including smart campaigns, smart lists, and tokens
Familiarity with Marketo Custom Objects and how they are used to support segmentation and personalization (e.g., understanding object relationships, fields, and use cases within campaigns)
Ability to read and reason about JSON data structures used in integrations and data pipelines (e.g., identify key fields, understand nested structures, and validate that payloads support campaign requirements)
Strong understanding of database structure, data hygiene, and lead management, including normalization, deduplication basics, and how data quality impacts routing and reporting
Experience collaborating on data integration projects involving Marketo (APIs, webhooks, batch imports), with the ability to define marketing requirements, test data flows, and triage issues
Strong analytical skills with the ability to interpret marketing performance data and funnel metrics, and translate findings into recommendations for optimization
Excellent communication skills, with a track record of cross‑functional collaboration across marketing, sales, and technical teams, and a strong process‑improvement mindset
Preferred
Experience with Velocity scripting or similar approaches to dynamic content is a plus; at minimum, comfort working with tokenized/dynamic content frameworks and partnering with more technical resources to implement them
Experience working within a matrixed organization; previous consulting or agency experience supporting multiple stakeholders is a plus
Benefits
Medical/dental/vision
Paid time off
Employee Assistance Program
Wellness & travel reimbursement
Travel discounts
International Airlines Travel Agent (IATAN) membership
Company
Expedia Group
At Expedia Group (NASDAQ: EXPE), we believe travel is a force for good – it opens minds, builds connections, and bridges divides.
10001+ employees
H1B Sponsorship
Expedia Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (519)
2024 (410)
2023 (382)
2022 (629)
2021 (483)
2020 (366)
Funding
Current Stage
Public CompanyTotal Funding
$4.25BKey Investors
TCV
2025-02-21Post Ipo Debt· $985M
2020-04-23Post Ipo Equity· $1.2B
2020-04-23Post Ipo Debt· $2B
Leadership Team
Ariane Gorin
Chief Executive Officer
Ramana Thumu
Chief Technology Officer
Recent News
2026-01-23
2026-01-22
Company data provided by crunchbase