Sia Experience · 10 hours ago
Director of Brand Experience & Storytelling
New York, NY
Full-time
Hybrid
Director/Executive
$180K/yr - $190K/yr
7+ years expSia Experience is a full-service creative agency within Sia, focused on delivering impactful, growth-focused solutions for clients. The Director of Brand Experience & Storytelling will lead the development of cohesive brand and experience strategies informed by audience insights and performance data, ensuring alignment across creative touchpoints and measurable outcomes.
AdvertisingCreative AgencyMarketing
No H1B
Responsibilities
Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes
Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics
Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning
Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices
Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering
The team rallies around a clear, shared understanding of who the audience is, what they care about, and why they behave the way they do, supported by research and behavioral data
Strategy consistently starts from human truth and is reinforced by performance signals, resulting in work that feels intuitive, relevant, and grounded and expressed through consistent brand storytelling frameworks
Client conversations evolve from surface-level tactics to deeper discussions about motivation, mindset, moments that matter, story resonance, message clarity, and how effectiveness is measured
The brand shows up as a cohesive, intentional ecosystem, not disconnected campaigns or channels with clarity on how success is defined across the customer journey
Stories evolve naturally across touchpoints, with each interaction reinforcing a clear emotional and functional value exchange that can be evaluated over time and mapped to a defined narrative spine
Teams can clearly articulate how individual ideas ladder to a broader narrative and experience vision and how impact is assessed and optimized
Creative teams feel inspired, focused, and well-armed—briefs unlock better thinking while clearly defining objectives, success criteria, and learning agendas and the role each execution plays in the broader brand story
Creative work reflects strong audience insight, strategic intent, and a clear understanding of what outcomes the work is meant to influence and what story it is meant to advance
Strategy is seen as a catalyst for great creative and smarter decision-making, elevating both ambition and effectiveness while protecting narrative and experience consistency
Strategy acts as connective tissue across Creative, Growth, Analytics, and Client teams, aligning vision, execution, and performance measurement
Planning feels intentional and customer-led, with shared priorities and a common understanding of what success looks like and how brand experience and story expression stay coherent across channels
Teams understand not just what they are doing and why, but how progress will be measured and learned from and how it contributes to the evolving brand narrative
Clients view you as a trusted strategic partner who helps them see their business and customers more clearly and make more informed decisions
Strategic thinking drives longer-term relationships, deeper scope, and more meaningful influence by connecting insight, experience, and results through differentiated brand storytelling and experience strategy
Your work contributes to stronger client outcomes and reinforces SiaX’s reputation for insight-led, integrated strategy and experience-driven brand storytelling with measurable impact
Qualification
Required
7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, brand narrative development, storytelling strategy, or a closely related audience-centric discipline
Proven track record leading strategy for complex, multi-channel brand ecosystems where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly
Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution and consistent brand story expression
History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys not one-off initiatives or isolated campaign narratives
Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data
Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind including brand story and experience frameworks
Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes and narrative cohesion
Confident presenting to senior clients and shaping how they think about their brand's role in people's lives and business performance through experience and story, not just messaging
Human-centered, curious, empathetic, and pattern-oriented
Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources
Balances strategic rigor with creative intuition and narrative sensibility
Energized by ambiguity, vision-setting, and elevating the work of teams through insight and learning and through stronger brand and experience storytelling
Benefits
3 Medical plans
Dental and Vision
Life, AD&D and other voluntary insurance
401K retirement plan
4% matching and 100% vested upon enrollment
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Health, Dependent Care, Commuter
100% paid parental leave for all new parents with eligible tenure
Building Healthy Families program if enrolled through Medical plan
Generous Paid Time Off (PTO) policy
9 company holidays plus 1 floating holiday
College savings and student loan repayment assistance
Monthly cell phone stipend
Access to wellness programs at no cost if enrolled through Medical plan, including:
Gym membership reimbursement
LiveHealth Online virtual care
Personalized support from a Well-being Coach
Employee Assistance Program at no cost
Free confidential counseling and emotional support services
On-demand access to Emotional Well-being resources (ranging from relaxation techniques to stress management)
Company
Sia Experience
Sia is a next-generation, global management consulting group—born digital, augmented by data, enhanced by creativity, and driven by responsibility.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase