Snapdocs · 13 hours ago
Account Based Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $150K/yr
5+ years expSnapdocs is transforming the U.S. mortgage market by designing workflow software and AI-driven automation. The Account-Based Marketing Manager will drive engagement and revenue growth through personalized marketing strategies for high-priority accounts.
FinTechMortgagePropTechReal EstateResidentialSoftware
Responsibilities
Own the ABM strategy and annual planning for a defined book of 20–30 priority accounts, aligned to revenue goals and sales priorities
Partner closely with Sales leadership and account owners to define account plans, buying group personas, engagement goals, and success metrics
Develop and execute highly personalized, multi-touch ABM programs (1:1, 1:few) across digital, content, events, and sales-enabled channels
Translate account insights, intent signals, and firmographic data into tailored messaging and experiences that accelerate pipeline creation and deal progression
Serve as the primary marketing partner to Sales for priority accounts, maintaining tight alignment on account strategy, campaign timing, and follow-up
Equip Sales with account-specific insights, messaging, content, and playbooks to support outreach and buying group engagement
Support opportunity acceleration efforts through targeted campaigns, air cover, and late-stage deal support
Plan, launch, and optimize coordinated 1:1 ABM campaigns across events, email, paid media, website personalization, and direct mail
Design and execute account-centric event strategies, such as executive events, curated roundtables, and select opportunity-focused activations, in partnership with Field Marketing
Develop account-relevant assets, value narratives, and use-case-driven messaging in partnership with Product Marketing & Content teams
Define ABM success metrics across engagement, pipeline, deal velocity, and revenue impact
Build and maintain dashboards to track account engagement, buying group coverage, and campaign performance
Continuously analyze results to optimize targeting, messaging, channels, and investment across accounts
Ensure accurate account targeting, data hygiene, and campaign tracking in HubSpot and Salesforce
Leverage intent data, enrichment tools, and automation to scale personalization without sacrificing quality
Identify and implement process improvements that increase ABM efficiency, scalability, and ROI
Strategically leverage AI to accelerate research, content personalization, campaign execution, and performance insights
Test and adopt emerging tools and workflows that enhance ABM effectiveness and reduce manual effort
Qualification
Required
5+ years of experience in B2B SaaS marketing, with deep experience in Account-Based Marketing roles
Proven success owning ABM strategy and execution for a defined set of high-value accounts
Demonstrated ownership of end-to-end strategy and delivery for hyper-personalized, high-impact account events
Highly results-driven, with demonstrated success co-owning pipeline, bookings, and revenue outcomes in close partnership with Sales
Demonstrated ownership of VIP and executive event strategy and end-to-end execution
Strong track record of driving measurable pipeline and revenue impact through ABM programs
Hands-on experience with HubSpot (required) and Salesforce (preferred), including account-based reporting and campaign management
Experience with ABM platforms, intent data tools, and personalization technologies (e.g., Demandbase, 6sense, or similar)
Ability to collaborate effectively with Sales and influence without authority
Strong analytical skills with experience building and interpreting dashboards and performance reports
Excellent project management skills with the ability to manage multiple accounts and initiatives simultaneously
Demonstrated ability to use AI tools and automation to improve personalization, speed, and campaign performance
Exceptional written and verbal communication skills
Bachelor's degree in Marketing, Business, or a related field
Preferred
Hands-on experience with Salesforce (preferred)
Benefits
Excellent medical, dental, and vision coverage
401(k) with up to 4% company match
16 weeks of paid parental leave
Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
Summer & Winter Break (~1-week each) + 9 Holidays per year
Healthcare and Dependent Care FSA
HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
$15K Family Building Benefit (lifetime limit)
Life and Disability Insurance
$1,500 Annual Lifestyle Stipend to support your well-being
Company
Snapdocs
Snapdocs is the mortgage industry’s leading digital closing technology provider, automating the interactions between lenders & settlement.
201-500 employees
H1B Sponsorship
Snapdocs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (4)
2023 (17)
2022 (15)
2021 (7)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$253MKey Investors
Tiger Global ManagementY Combinator Continuity FundF-Prime
2021-05-25Series D· $150M
2020-10-12Series C· $60M
2019-11-07Series B· $25M
Leadership Team
Michael Sachdev
CEO
Aaron King
Founder/Executive Chairman
Recent News
2026-01-15
SV Angel
2025-12-01
2025-09-27
Company data provided by crunchbase