adidas · 21 hours ago
Manager, SEO (LTD)
Portland, OR
Full-time
Hybrid
Mid, Senior Level
4+ years expadidas is a leading global sports brand, and they are seeking a Search Marketing Manager to drive organic traffic to their US eCommerce platform through effective SEO initiatives. This role involves collaborating with internal and external partners to enhance SEO performance, manage projects, and optimize traffic generation efforts while supporting promotional and go-to-market campaigns.
American FootballApparelFitnessLifestyleManufacturingMarketingProfessional ServicesRetailSporting GoodsWholesale
Responsibilities
Support full-funnel traffic generation initiatives by coordinating SEO workstreams; managing projects from concept development to final delivery
Hands-on support of go-to-market and promotional campaigns from a data-driven SEO perspective
Support agency partner relationships with a focus on measuring impact and documenting ROI
Ensure SEO deliverables and output are meeting expectations
Ownership of reporting covering traffic generation, partnership marketing, and PR outreach
Reports can include: link acquisition, conversion and traffic lift from links, impact of content efforts to larger brand initiatives outside of traditional KPI’s
Leverage reporting and data insights to optimize the program by adjusting agency and team efforts
Support SEO teammates with page optimization experiments, and A/B testing
Identify and build business cases to explore new opportunities and support SEO objectives
Active collaboration with Global SEO and market leads; including participation in seasonal planning, cross-functional initiatives, regular alignment meetings, sharing best practices, and culture building
Educate and build allies in market for your functional area of SEO and SEO holistically by communicating the impact of your actions on business objectives
Leverage data and team insights to build presentations
Regular participation in seasonal Digital Planning calendar workshops
Qualification
Required
4-7+ years of digital marketing experience in organic traffic generation, paid media, or content marketing in-house or at a leading traffic agency
Experience with digital marketing in a brand environment
Experience in eCommerce environment
Strong communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
Ability to lead a team and foster an inclusive team culture
Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
Creative and energetic team player who has a passion for traffic generation
Extensive experience with content marketing – strategy, production, outreach
Extensive experience with traffic analytics tools
Extensive experience with SEO tools: keyword tracking, keyword research, domain analysis, crawl and log analysis
Extensive experience with reporting tools
Very good project and account management skills
Fluent English, both verbally and written
Proficiency with some or all of these SEO tools/platforms: Google Search Console, Bing Webmaster Tools, Nightwatch, Moz/Stat, Semrush, Ahrefs, Screaming Frog SEO Spider, Adobe and Google Analytics
Preferred
Experience in leading a team is a plus
Benefits
Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
Dental
Vision
Prescription drug coverage
Adoption
Surrogate and fertility support
Short and long-term disability
Basic life and AD&D insurance
401k plan and Stock Purchase Plan with employer match
Education assistance
Generous Leave policies including 12 weeks of paid parental leave
Annual bonus based on both company and personal performance
Prorated flexible time off in the amount .4388 hours per day that increases with years of service
Twelve paid holidays throughout the calendar year
Service Time Off during milestone years
Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week
Company
adidas
Adidas is a global sports brand that manufactures apparel, accessories, and footwear for professional athletes involved in various sports.
10001+ employees
H1B Sponsorship
adidas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (12)
2022 (15)
2021 (11)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$580.46M2025-10-30Post Ipo Debt· $580.46M
2020-04-15Post Ipo Debt
2002-01-11IPO
Leadership Team
Kasper Rorsted
CEO
Fabian Hieronimus
SVP Brand Strategy & Business Development
Recent News
2026-01-24
2026-01-23
2026-01-22
Company data provided by crunchbase