Bristol Myers Squibb · 1 day ago
Associate Director, Field Strategy & GTM Solutions
Princeton - NJ - US
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$168K/yr - $203K/yr
7+ years expBristol Myers Squibb is a company focused on transforming patients' lives through science. The Associate Director, Field Strategy & GTM Solutions will shape the commercial go-to-market model and design field deployment strategies, ensuring optimal configuration to support brand priorities and organizational strategy.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Lead enterprise-level GTM strategy development, including field structure recommendations, deployment modeling, and customer-facing footprint design
Evaluate and optimize field roles, configurations, and engagement pathways to ensure the model advances brand, portfolio, and customer needs
Conduct market, competitive, and customer behavior assessments to inform structural choices and GTM evolution
Develop frameworks for territory constructs, coverage philosophies, and resource distribution principles—supporting organizational-level decisions on how field teams are structured and deployed
Partner with Commercial/Sales, Insights & Analytics, WCx, BIT/CE3 to evaluate multiple deployment scenarios that improve engagement efficiency and effectiveness
Create scalable, repeatable methodologies for future structural planning and long-term commercial model evolution
Serve as a strategic thought partner to Commercial/Field Leadership, providing clarity on field-model tradeoffs, structural alternatives, and scenario implications
Collaborate with Field Leadership, Brand Teams, Incentive Compensation, Alignment Operations, Digital/Data Science, BIT/CE3 to ensure model recommendations seamlessly integrate into downstream operating plans
Guide leadership through decision points by synthesizing complex data into clear, actionable recommendations
Drive innovation in field-structure design, including advanced segmentation frameworks, coverage logic, and scenario testing tools
Help establish modern planning capabilities, including simulation models and digital frameworks that enhance strategic planning cycles
Support enterprise readiness for shifts in customer channels, omnichannel models and emerging engagement paradigms
Qualification
Required
Bachelor's degree in Business, Analytics, Engineering, or related field
7–10+ years of experience in Commercial Strategy, Field Effectiveness, GTM, Sales Operations, or similar roles
Strong knowledge of territory design principles, segmentation/targeting, field deployment models, and geo‑analytics
Demonstrated experience in complex cross-functional leadership and influencing stakeholders at multiple levels
Ability to transform business needs into technical requirements for IT and analytics partners
Experience working with data platforms, analytics tools, and alignment-related systems (Veeva, Xponent, APLD, PTD, SR, SNR, or similar)
Experience supporting both US and International commercial field organizations
Exposure to AI/ML-driven optimization or scenario modeling
Strong understanding of commercial data sets (claims, affiliations, HCP universes, managed markets)
Prior experience in a matrixed, global biopharma environment
Strategic thinking & systems mindset
Analytical and conceptual problem-solving
Cross-functional collaboration
Stakeholder influence & executive communication
Change leadership
Global mindset and cultural adaptability
Product and process ownership
Benefits
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
Company
Bristol Myers Squibb
At Bristol Myers Squibb, we work every day to transform patients’ lives through science.
10001+ employees
H1B Sponsorship
Bristol Myers Squibb has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (247)
2024 (278)
2023 (231)
2022 (180)
2021 (181)
2020 (169)
Funding
Current Stage
Public CompanyTotal Funding
$29.32BKey Investors
Venrock
2025-11-05Post Ipo Debt· $5.74B
2024-02-14Post Ipo Debt· $13B
2023-10-30Post Ipo Debt· $4.5B
Leadership Team
Charles Bancroft
CFO
Cristian Massacesi
Executive Vice President, Chief Medical Officer and Head of Development
Recent News
2026-01-25
The Motley Fool
2026-01-24
Company data provided by crunchbase