2U · 18 hours ago
Director, Conversion Rate Optimization (CRO)
United States
Full-time
Remote
Director/Executive
$168K/yr - $196K/yr
7+ years exp2U is a company dedicated to making learning limitless and delivering world-class higher education at scale. They are seeking a strategic and data-driven Director of Conversion Rate Optimization to lead their acquisition experimentation strategy, focusing on optimizing landing page experiences to convert visitors into high-quality leads.
Cloud ComputingEdTechEducationSoftware
Responsibilities
Develop and own the holistic CRO roadmap for both Paid Landing Pages (PLPs) and Organic website pathways. Your primary goal is to increase the yield (Session-to-Lead) from our acquisition traffic
Establish and govern the testing prioritization framework (e.g., PIE/RICE) to ensure resources are focused on high-impact, high-confidence experiments that drive measurable revenue growth
Partner with Martech to assess and optimize the experimentation stack (e.g., Optimizely, GA4), ensuring we have the technical capability to deploy complex personalization and multivariate tests at scale
Partner closely with the Director of Marketing Strategy & Analysis to validate that testing priorities address the highest-value business risks. You will act as the solution architect (owning the how and what to test) while relying on the Analytics team for diagnostic insights (identifying where the funnel is leaking) and final financial impact verification
Collaborate deeply with Paid Media leadership to ensure landing page strategies align with media buying objectives. You will ensure "Ad Scent" and message match are optimized to improve Quality Scores and conversion rates
Act as the strategic bridge between Marketing and Product. While focused on top-of-funnel acquisition, you will serve as a dotted-line advisor to PMs to ensure that downstream product changes do not negatively impact acquisition momentum
Directly manage the CRO Strategy Leads (Sr. Managers) and Web Production/Ops team, ensuring seamless hand-offs between hypothesis generation, design briefing, and technical execution
Oversee the velocity and quality of the testing pipeline, ensuring the team meets aggressive targets for test frequency and win rates
Foster a culture of continuous learning, ensuring "failed" tests yield valuable customer insights that inform future acquisition strategies
Accountable for key top-of-funnel conversion metrics (Session-to-Lead, Lead-to-Enroll)
Translate complex testing data into executive-level narratives that demonstrate ROI and strategic progress to leadership
Qualification
Required
7+ years of experience in CRO, Digital Marketing, or Product Growth, with a specific focus on acquisition and landing page optimization
3+ years of experience managing teams and influencing cross-functional stakeholders in a matrixed environment
Deep mastery of A/B testing methodologies, multivariate testing, and personalization strategies
Proven track record of driving statistically significant revenue lift from paid and organic traffic
Strong ability to interpret data from platforms like GA4, Tableau, and Optimizely to drive strategy
Ability to balance immediate 'quick wins' (e.g., copy testing) with long-term structural optimization strategies (e.g., page architecture)
Expert-level ability to interpret statistical data, identify trends, and make evidence-based decisions
Preferred
Experience in EdTech or high-consideration B2C lead generation sectors or ecommerce
Experience managing hybrid teams across different time zones (e.g., US and Cape Town)
Experience managing vendor relationships or transitioning agency work in-house
Benefits
Medical, dental, and vision coverage
Life insurance, disability, and 401(k) employer match
Free snacks and drinks in-office
Generous paid holidays and leave policies, including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
Company
2U is a cloud-based Software-as-a-Service platform that provides schools with the comprehensive operating infrastructure.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$426.88MKey Investors
Hilman VenturesBessemer Venture PartnersHighland Capital Partners
2019-11-05Acquired
2018-06-01Post Ipo Equity· $331M
2014-03-28IPO
Leadership Team
Anant Agarwal
Chief Academic Officer
B
Brooks Garber
Deputy General Counsel, Business, Legal, and Regulatory Affairs
Recent News
2025-12-09
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