Indian River State College · 8 hours ago
Associate Vice President Brand Experience
Fort Pierce, FL
Full-time
Hybrid
Director/Executive
7+ years expIndian River State College is seeking a bold marketing leader to shape how our brand is experienced, understood, and trusted. The Associate Vice President of Brand Experience will serve as the College’s senior leader for marketing, communications, and events, overseeing the execution of the College-wide marketing roadmap to drive visibility and support enrollment.
Higher Education
Responsibilities
Define and drive the strategic vision for marketing, communications, and event initiatives across all four campuses and all College direct support organizations
Foster a high-performing team culture grounded in candor, accountability, and cross-functional collaboration
In cooperation with the College AI team, lead the marketing and communications AI strategy, guiding the evaluation, testing, and adoption of AI tools to enhance efficiency and creative impact
Maintain full P&L ownership for the Brand Experience division, ensuring fiscal accountability and measurable return on investment
Balance competing institutional priorities by establishing clear decision-making criteria to allocate resources to initiatives with the greatest strategic impact
Provide executive oversight for all creative output, ensuring that design for on-campus physical experiences, paid media campaigns, and organic social content aligns with brand standards and institutional goals
Ensure overall responsibility for the success of creative assets by using hypothesis-driven testing frameworks to assess design effectiveness and brand impact
Maintain a cohesive brand narrative across all touchpoints, from digital ads to the physical campus environment
Lead a multi-disciplinary team of 14+ professionals, including the Marketing Manager, Developers, Creative Manager, Creative Strategists, Events Director and staff, Public Information Officer (PIO), PR Coordinator, and student workers
Oversee a hybrid workforce model, ensuring productivity and high engagement while maintaining the flexibility of a hybrid schedule
Manage agency partners with a focus on results-driven enrollment marketing, holding external vendors accountable for ROI and performance
Manage the full-cycle college media budget, a six-figure investment per year in media spend across paid, earned, and owned channels
Set Marketing Strategy for all College direct support organizations
Direct the Foundation's specialized marketing budget, ensuring precision and high-touch quality in all donor-facing collateral and campaigns
Collaborate with internal and external stakeholders to execute significant events, including commencement and high-level donor outreach
Completes all other related duties and responsibilities as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
Minimum of seven (7) years of marketing/brand experience, with at least three (3) years in a senior leadership role
Proven ability to manage large, diverse teams (14+) across multiple locations and departments
Technical Savvy: Expertise within marketing workflows and familiarity with the latest marketing technologies
Mindset: A decisive, confident leader who thinks 'outside of higher ed' to bring modern, innovative marketing practices to the institution
Communication: Exceptional diplomatic and interpersonal skills for interaction with College administrators, the Board of Trustees, and the public
Company
Indian River State College
Indian River State College is a school in Fort Pierce.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Timothy J. Marshall
Vice President Institutional Technology/Chief Information Officer
Dr. Calvin Williams
Associate Vice President of Advising and Career Services / Chief Retention Officer (CRO)
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