The Watergate Hotel · 3 hours ago
Head of Marketing & Communications
New York, NY
Full-time
Onsite
Mid, Senior Level
$140K/yr - $160K/yr
4+ years expThe Watergate Hotel is a luxurious urban resort located along the Potomac River, known for its modern design and storied past. The Head of Marketing & Communications is responsible for managing the property’s website, executing media strategies, and coordinating social media efforts while ensuring alignment with the company’s marketing objectives.
Leisure
Responsibilities
Manage the property’s website
Create, write, and produce original content for use on The Watergate Hotel press releases, internal communications, hotel website, hotel social media channels, etc
Develop and own the overall marketing and communications strategy aligned with company objectives
Work with property departments to ensure web sections are accurate, current, and effective
Ensure Internet Specials and other promotions are optimized for maximum sales
Execute agreed-upon direct marketing campaigns
Create and implement local e-mail campaigns
Coordinate with agency on execution of primary direct marketing initiatives
Collaborate with executive leadership to support growth, positioning, and long-term vision
Coordinate e-mail capture program in all outlets
Coordinate advertising campaigns
Facilitate the tracking and reporting of all marketing expenditures
Managing all social media channels, to include but not limited to Facebook, Twitter, Pinterest, Foursquare, and Google+
Manage proactive posting of management response to sites such as TripAdvisor
Manage marketing budgets, forecasts, and ROI reporting
Coordinate agreed-upon public relations activities, including press visits and events with outside agencies
Coordinate marketing and PR related to special events
Monitor market trends, customer insights, and competitor activity
Act as the primary point of contact for agencies, media partners, and vendors
Oversee the hotel’s databases, ensuring PMS, dining, and spa data is integrated
Own and protect the brand identity, voice, and messaging across all platforms
Lead external communications, including PR, media relations, thought leadership, and crisis communication
Ensure consistent messaging across digital, print, events, and partnerships
Present a positive company image through all phases of public and/or customer interaction
Interface positively with other departments, offering assistance when needed
Define KPIs and measure performance across campaigns and channels
Use data and insights to continuously improve marketing effectiveness
Report results and strategic recommendations to senior leadership
Other reasonable projects and duties as assigned
Qualification
Required
4+ years of direct, related experience in a similar position with a luxury hotel company is required
Those without direct, related experience may be considered with 6+ years of progressive experience in luxury hotel sales, marketing and communications combined with luxury hotel operations experience
Bachelor's degree in Marketing, Communications, or a related field is required
Must possess superior communications and presentation skills, with fluency in English required
Must have prior experience writing original copy, press releases, and other media content for hospitality-related use
Must possess superior social media savvy and the proven ability to drive creative and memorable social media campaigns
Must be able to work a flexible schedule to accommodate all business directives and goals
Must possess superior multitasking and organizational skills
Must be able to present oneself with a professional, poised, and uplifting persona reflective of The Watergate Hotel standards at all times
Preferred
Those with bilingual abilities will be preferred
Company
The Watergate Hotel
The Watergate Hotel is a hospitality company specializing in luxury lodging services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Abe Liao
Managing Director
Company data provided by crunchbase